[Remote] Director, Marketing

Note: The job is a remote job and is open to candidates in USA. Opensend is hiring a Director of Marketing to own demand generation and marketing operations, including pipeline planning, campaign execution, measurement systems, and team leadership. The role partners with Sales, Partnerships, Revenue Operations, and Product Marketing, with scope expanding into broader marketing leadership.

Responsibilities

• The demand plan: pipeline targets, channel mix, program calendar and budget
• Campaigns across paid, email, webinars, events, account-based programs and SEO
• Marketing operations: automation, lead scoring, routing, attribution and reporting
• Go-to-market campaigns for new verticals and products
• Customer marketing programs that drive cross-sell and retention
• Co-marketing with agency and technology partners
• A small, growing team and the contractors and agencies who support it

Skills

• Ten or more years in B2B marketing, including five or more in demand generation at a SaaS company
• Ownership of a marketing-sourced pipeline number and the budget behind it
• You are a self-starter with hands-on experience with HubSpot, Marketo or similar, including scoring, routing and attribution
• Experience managing people and contractors
• Analytical habits: you can show which programs produced revenue
• Experience marketing to marketers
• Marketing martech, data or identity products to ecommerce and DTC brands
• Partner or ecosystem-led demand, for example in the Shopify or Klaviyo ecosystems
• Launching into a new vertical
• Taking over a function from a fractional or interim leader

Benefits

• Remote, United States
• Equity follows the approved offer framework.

Company Overview