[Remote] Events Marketing Lead

Note: The job is a remote job and is open to candidates in USA. Tiny Health is a precision microbiome health company advancing lifelong health through microbiome science, testing, and personalized wellness insights. The Events Marketing Lead will own event marketing strategy and execution across HCP and B2B partnerships, using tradeshows, webinars, dinners, pop-ups, and partner events to generate qualified pipeline and revenue. The role will lead event measurement, attribution, logistics, speaking engagements, cross-functional collaboration, and team development.

Responsibilities

• Own event marketing across the HCP and B2B partnerships pillars as a demand-generation channel, with direct accountability for the qualified pipeline and revenue it produces for HCP sales and enterprise
• Strategically allocate event marketing budget to the right opportunities across shows, sponsorships, in-house vs partner events, and be able to manage a whole portfolio of investments, ensuring the right ROI in each channel
• Evaluate sponsorship opportunities and make the call on how to invest resources, e.g. deciding whether a given sponsorship is worth a paid speaking slot or should be passed on
• Design tradeshows, dinners, exclusive events and webinar programs so attendance converts into qualified pipeline
• Manage the calendar of events for the year, creating and executing a strategy around it with specific goals and outcomes that drive revenue for the business
• Set and defend the KPIs and quarterly event calendar that tie event spend to activation and pipeline goals
• Host strategic internal road shows (e.g. “Tiny on Tour”) and stand up potential flagship events as the company scales
• Partner with leadership to identify strategic conferences and submit abstracts to secure speaking slots
• Coordinate speaking engagements across the company, matching the right internal speakers to the right stages
• Act as a key spokesperson for the company, representing the brand effectively to audiences at both in-person and virtual events
• Dig into the numbers and build repeatable, scalable event-ROI dashboards and attribution so event-sourced pipeline and revenue are provable, not assumed
• Establish and own the baseline and reporting that let leadership evaluate the return on every event dollar on a monthly basis
• Own booth design, setup, and on-site logistics at shows, ensuring the brand shows up consistently and professionally
• Manage vendors and contractors at shows and events, from selection through on-site execution
• Assign and coordinate staff attendees across shows and booths so each event is supported by the right internal people
• Work with internal teams to arrange and manage team travel and logistics for events
• Partner closely with Leadership, HCP Sales, B2B Partnerships, and D2C Marketing to keep brand and scientific messaging consistent and to feed events into the wider funnel
• Develop and lead an Events Manager to full ownership of event planning, logistics and execution
• Oversee contractors and part-time hires responsible for event execution support
• Set the bar for how Tiny Health shows up at every event, and grow the function as the company scales

Skills

• 7+ years in B2B, demand-generation, or event marketing, including direct ownership of a pipeline, revenue number
• A track record designing event programs (tradeshows and webinars) that produced qualified pipeline and ROI, with the results to show for it
• Deep understanding of demand generation and conversion funnels, and proven experience showing revenue impact from events
• Knowledge of the health and wellness industry with proven judgement on engagement strategy - when to speak vs. exhibit, when to host private dinners and other side events, etc
• Previous experience coordinating live and online event logistics
• Previous experience driving virtual events for partners (e.g. webinars, summits, partner guest spots, etc.), including the strategy for how leads are captured and converted
• Previous experience in a fast-paced venture-funded startup environment
• Proficiency in CRM systems (e.g. Hubspot, Zoho) to manage registrations, score leads, track pipeline influence, and calculate ROI and CAC through campaign data analysis and A/B testing
• Exceptional project management and communication skills to coordinate vendors, agencies, internal stakeholders, articulate results to leadership and align with sales on lead quality
• Strategic campaign orchestration across events, content, paid and organic social, and email nurturing - including buyer person definition, full-funnel management, ABM and clean lead handoff to sales with defined SLAs
• Highly analytical - you can structure messy, ambiguous data and stand up attribution and ROI reporting you can defend when pushed
• Strategic thinker - you connect a near-term event decision to its 12-month-plus consequence and can name the tradeoff you're accepting
• A strong will to win - you treat losing as not an option and grind through hard stretches to deliver
• Self-directed, proactive, and comfortable with ambiguity
• Work experience in health/wellness companies
• Experience working remotely, with proficiency in Slack
• Previous experience with people management, specifically having developed and grown direct reports
• Self-directed, proactive, and comfortable with ambiguity

Benefits

• Remote-first company with working hours following a 2-hour window from 9 am–6 pm CST

Company Overview