[Remote] Growth & Lifecycle Marketer

Note: The job is a remote job and is open to candidates in USA. Sharp Performance connects frontline professionals with 1:1 performance coaches through a mobile platform designed to support law enforcement, firefighters, EMS, and military communities. The Growth & Lifecycle Marketer will build the marketing engine by running growth experiments, creating demand and lifecycle campaigns, optimizing funnel conversion, and using data to identify scalable opportunities.

Responsibilities

• Test new channels, campaigns, messaging, audiences, and ideas to find what drives growth
• Create campaigns that generate awareness, engagement, and qualified opportunities across our target markets
• Build email campaigns, nurture sequences, onboarding programs, and re-engagement campaigns that move prospects and customers through the funnel
• Look at every stage of the funnel and identify where we're losing people—and what we can do to improve it
• Build campaigns, workflows, automations, lists, and experiments directly in tools like HubSpot and Clay
• Work closely with RevOps to improve segmentation, automation, lead routing, data quality, and the marketing-to-sales handoff
• Partner with Product Analytics to understand customer behavior, measure performance, and identify opportunities for growth
• Launch something, measure it, learn from it, and make it better. Then do it again
• We're still building the playbook. You'll be expected to identify opportunities we haven't thought of yet

Skills

• You're curious
• You're analytical
• You like figuring things out
• 2–4 years of experience, ideally at a Seed, Series A, or Series B startup where you've had to wear a lot of hats
• You've actually run experiments and tested ideas—not just read about growth marketing
• You're a builder. You'd rather launch something yourself than spend three weeks writing a brief for someone else
• You enjoy working with data, identifying patterns, forming hypotheses, and measuring results
• Comfortable learning new tools and technology
• Experience with HubSpot, Clay, or similar platforms is a plus
• You like figuring things out. Give you a problem and you'll find a way to solve it
• You don't need a playbook to get started. You can come up with an idea, figure out how to execute it, and learn from the result
• You enjoy working across Marketing, Sales, RevOps, and Product Analytics
• You care about outcomes. You want to know whether your work actually moved the needle

Benefits

• Real Ownership: You won't be handed a narrow piece of the marketing machine. You'll have the opportunity to build meaningful parts of it.
• Career Growth: This is an opportunity to grow into a larger growth, demand generation, or lifecycle marketing role as the company scales.
• Medical, dental, and vision.
• Flexible PTO: Recharge and stay sharp, no micromanagement.
• 401(k) with Company Match: We invest in your future.
• Performance Coaching: Access to the same elite performance coaches we offer our clients.

Company Overview