[Remote] Lifecycle Operations Manager

Note: The job is a remote job and is open to candidates in USA. Clearlink is building a centralized Lifecycle Marketing function to support scalable, compliant, performance-driven email programs across its portfolio of brands. The Lifecycle Operations Manager will own the Iterable and Digioh platforms, lifecycle data infrastructure, deliverability, testing, analytics, and cross-brand operational standards to grow audiences and drive revenue.

Responsibilities

• The email product and lifecycle platform. You own our Iterable implementation — configuration, segmentation logic, and automation workflows — and Digioh as our onsite capture and identity layer, and you're accountable for the programs and KPIs they drive across brands
• Data quality and deliverability. You own the health of our sending infrastructure and customer data — authentication, inbox placement, list hygiene — across every brand that sits on our shared platform
• Testing and optimization. You own the analytics and testing discipline behind our lifecycle programs, turning results into a backlog of what to build, fix, or scale next
• Build and maintain lifecycle programs, segmentation logic, and automation workflows in Iterable across acquisition, onboarding, engagement, and retention
• Manage subscriber and identity data flows between Digioh, Iterable, and internal systems, ensuring a clean, unified view of the customer across brands
• Implement and evolve testing frameworks — A/B and multivariate testing, personalization logic, and send-time optimization — as a standard part of how programs are built, not an afterthought
• Grow quality subscribers through capture strategy, placement analysis, and ongoing optimization of subscriber lifetime value
• Own ESP configuration and implementation in Iterable, and the onsite capture/identity layer in Digioh, across all supported brands
• Ensure consistent implementation of authentication protocols (SPF, DKIM, DMARC) and keep pace with evolving mailbox provider and sender requirements
• Monitor inbox placement, domain/IP reputation, and complaint rates (e.g., via Google Postmaster Tools), and resolve issues before they impact deliverability
• Coordinate with IT and Data teams on integrations, tracking, and data warehouse sync so lifecycle data stays reliable and accessible
• Manage ESP and vendor relationships, holding partners accountable to cost and performance
• Report on campaign, program, and channel performance, translating results into clear recommendations for brand and lifecycle leadership
• Identify new growth opportunities based on program data, emerging lifecycle/email trends, and the competitive landscape
• Ensure program health metrics — deliverability, engagement, list quality — are visible and trending in the right direction across every brand on the platform
• Work under a business-partner model with brand marketing teams: you own the infrastructure and best practices, they own audience strategy, messaging, and content
• Partner with the Director-level lifecycle strategy lead to keep execution aligned with cross-brand governance, compliance, and best practices
• Support brand teams in adopting shared lifecycle infrastructure, making their day-to-day experience with the platform a measure of your success
• Hold platform-wide standards while adapting to the distinct needs of each brand you support
• Create order and documentation where a shared, cross-brand system is still being defined
• Balance hands-on technical execution with the analytical rigor to know what's actually working
• Move quickly on testing and iteration rather than waiting for a fully-formed plan

Skills

• This is a remote-first role for candidates who are located outside of Utah and outside of commuting distance
• For candidates residing within 50 miles of our Salt Lake City, Utah office, a hybrid schedule of 2-3 days in-office is required
• Hands-on experience with Iterable or a comparable enterprise ESP/lifecycle messaging platform — configuration, segmentation, and automation
• Strong analytics skills: comfort with A/B and multivariate testing, campaign reporting, and turning data into a prioritized roadmap
• Working knowledge of email authentication and deliverability (SPF, DKIM, DMARC) and how mailbox provider policies affect inbox placement
• 5+ years of experience in email marketing, marketing technology, or product management, ideally supporting multiple brands or business units
• Experience managing vendor relationships and holding partners accountable for cost and performance
• Excellent communication skills, with the ability to work in a business-partner model — owning infrastructure and standards while brand teams own strategy and content
• Bachelor's degree in Marketing, Business, a related field, or equivalent experience
• Experience with Digioh or a comparable onsite data capture / identity tool is strongly preferred

Benefits

• Low-cost, competitive health coverage, including domestic partners, with employer-paid counseling services.
• 401(k) matching after two months of employment, with employer matching starting at approximately 3%.
• Employer-paid spending account for physical, financial, and emotional wellbeing expenses.
• Flexible time off with competitive balances that accrue weekly.
• 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment.
• Additional flex holidays in addition to company-paid holidays.
• Remote-first work arrangement, with a hybrid requirement for team members located within a 50-mile radius of the Salt Lake City, Utah office.
• For local employees, in-office collaboration on Tuesdays and Thursdays, with Wednesdays designated as a flex day based on team and manager needs; remaining workdays are remote, depending on role requirements.
• Employer-paid life insurance, including coverage for dependents and spouses.
• Employee Resource Groups (ERGs) providing connections, diversity celebration, and a supportive community.
• Easy access to menstrual hygiene products through The Period Project partnership.

Company Overview