[Remote] Manager, Content Marketing

Note: The job is a remote job and is open to candidates in USA. TP is hiring a Content Marketing Manager to build its North American thought leadership and webinar program and turn webinar content into scalable assets. The role supports integrated marketing, account-based demand generation, email nurture, and sales programs, while measuring and optimizing content performance across the buyer journey.

Responsibilities

• Own and continuously evolve TP’s thought leadership webinar program using Goldcast
• Partner with the ABM/Integrated Marketing managers to develop an editorial calendar aligned to priority verticals, lines of business, buyer personas, and buying stages
• Identify high-value topics that address the business challenges, market trends, and strategic priorities of TP’s target buyers
• Partner with executives, subject-matter experts, customers, analysts, and industry influencers to develop differentiated content
• Manage the end-to-end webinar process, including topic development, speaker preparation, content creation, execution, follow-up, and performance analysis
• Create webinar briefs, speaker guides, moderator questions, talking points, promotional copy, and follow-up content
• Work with the ABM team to maximize registration, attendance, engagement, on-demand consumption, and post-event conversion
• Turn webinars, executive conversations, research, interviews, customer stories, presentations, and other long-form content into high-value content formats
• Leverage AI to accelerate ideation, content creation, and personalization—while maintaining strong human editorial judgment and brand standards
• Edit webinar recordings into “snackable” videos with compelling insights, executive perspectives, statistics, provocative questions, and actionable takeaways
• Develop strategies to turn webinars into evergreen content engines, extending their value beyond the live event through on-demand content and short-form snippets
• Develop content—webinars, videos, blogs, infographics, POVs, FAQs, buyer guides, sales enablement snippets, executive briefs, customer case stories, buyers guides, etc.— that supports buyers through consideration, evaluation, and decision stages
• Translate complex TP solutions, capabilities, and customer outcomes into clear, compelling buyer-oriented content
• Identify content gaps across the buyer journey and make recommendations to address them
• Adapt content to the needs of key industries, personas, buying committees, and lines of business
• Develop content strategies and assets supporting 1:Many, 1:Few, ABM, and line of business email nurture programs
• Partner with Marketing, Sales, SDRs and CSMs to align content to accounts, personas, industries, buying stages and intent signals
• Create nurture sequences and content to progressively educate, engage, and move prospects toward sales conversations
• Optimize content based on engagement, conversion, and pipeline performance
• Ensure consistent messaging and narrative across channels and campaigns to support TP’s priority verticals and horizontal lines of business
• Partner with leaders to identify emerging topics, customer challenges, market shifts, and subject-matter expertise that can become differentiated content
• Ensure content reflects the language, priorities, and buying criteria of the intended audience rather than simply describing TP’s capabilities
• Strengthen TP’s point of view in strategic growth areas including AI, CX, digital transformation, trust & safety, financial services, healthcare, and other priorities
• Maintain a centralized content calendar and establish standards, workflows, templates, and processes that improve content quality and speed to market
• Develop content briefs defining audience, business objective, buyer stage, key message, proof points, CTA, distribution strategy, and desired outcome
• Analyze performance to identify which topics, formats, personas, speakers, and content types drive the strongest engagement
• Continuously optimize the editorial calendar and content mix based on performance and buyer behavior
• Partner with Marketing Operations and Analytics to connect content engagement to account-level and pipeline outcomes
• Establish performance measures for content programs, including registration, attendance, engagement, on-demand consumption, MQL/engaged-account progression, and opportunity influence and pipeline contribution

Skills

• This candidate must be located within the US and Canada and be eligible to work in the US and Canada without sponsorship
• 5+ years of B2B content marketing experience, preferably in technology, professional services, BPO, consulting, or another complex B2B environment
• Demonstrated experience developing and managing webinar and thought leadership programs
• Strong editorial and storytelling skills with the ability to turn complex ideas into clear, compelling executive-level content
• Experience creating content for middle- and bottom-of-funnel audiences and enterprise buying committees
• Experience developing email nurture content and supporting demand generation or ABM programs
• Strong understanding of B2B buyer journeys, content marketing, and integrated campaign strategy
• Experience using Generative AI tools for content creation and repurposing, with a strong understanding of where human editorial judgment remains essential
• Strong project management skills and the ability to manage multiple programs and stakeholders simultaneously
• Ability to work effectively with executives and senior subject-matter experts
• Highly analytical and comfortable using performance data to make editorial and content investment decisions
• Excellent written, verbal, editing, and presentation skills
• Comfortable working independently in a fast-paced, global, matrixed organization
• Highly collaborative with an ability to influence matrixed sales and marketing teams
• Process Excellence
• Collaboration
• Communication
• Emotional Intelligence
• Open-Mindedness
• Critical Thinking
• Solution Orientation
• Entrepreneurship
• AI Proficiency
• Data Literacy
• Hands-on experience with webinar platforms; Goldcast experience strongly preferred

Benefits

• Eligible team members can take advantage of comprehensive health benefits, which may include medical, vision, and dental.
• Resources including Employment Assistance Programs.
• Health and personal time off (HPT) and leave programs, as eligible.
• Competitive 401(K) plans.
• Life insurance.
• Supplemental medical coverage.
• Critical care insurance.
• Pet insurance.
• FSA plans.
• Retailer discounts.
• A platform for limitless career advancement.
• 100% work at home.

Company Overview

• We are TP Group. You’ve been calling us Teleperformance for almost 47 years. It was founded in 1978, and is headquartered in Paris, Ile-de-France, FRA, with a workforce of 10001+ employees. Its website is https://www.tp.com/en-us/.