[Remote] Manager, Lifecycle Analytics

Note: The job is a remote job and is open to candidates in USA. Otsuka Pharmaceutical Companies is focused on complete nutrition and health, seeking a Manager, Lifecycle Analytics to oversee measurement and analysis across the customer lifecycle. This role involves translating complex data into actionable insights that inform retention and CRM strategy.

Responsibilities

• Own customer lifecycle analysis including acquisition cohort segmentation, repeat purchase behavior, churn, and lifetime value
• Build and refine LTV models, cross-sell and upsell analysis, and replenishment insights
• Develop and maintain dashboards and reporting to track key lifecycle KPIs
• Partner closely with CRM and commercial teams to identify opportunities to improve and optimize the customer experience
• Analyze the impact of CRM and lifecycle initiatives on engagement and incremental customer value
• Provide clear recommendations and insights to senior stakeholders and leadership

Skills

• 5–8+ years of experience in customer analytics, lifecycle analytics, or related roles
• Strong background in cohort analysis, segmentation, retention, and lifetime value modeling
• Proficiency with analytics and data tools, including SQL, Python or R, and BI platforms
• Familiarity with CRM platforms and lifecycle marketing concepts
• Strong communication skills and ability to manage cross-functional relationships
• Bachelor's degree in a quantitative field or equivalent relevant experience
• Experience working in DTC, omnichannel, and consumer goods preferred

Benefits

• Annual performance bonus
• Medical, dental and vision benefits
• 401K match
• Other wellness benefits
• New recognition program

Company Overview