[Remote] Marketing Coordinator (Senior Living)

Note: The job is a remote job and is open to candidates in USA. Integral Senior Living hires a Marketing Coordinator to manage and execute marketing campaigns on time and within budget. The role supports email campaigns, website updates, videos, blogs, content management, and community branding initiatives.

Responsibilities

• Responsible for managing and executing effective marketing campaigns as set by the Director of Marketing, on time and within budget. This includes managing and executing: email blasts, website updates, community and corporate videos, blogs and other projects as assigned
• Partner with the Director of Marketing to execute and manage marketing initiatives that build branding, drive traffic, convert leads, and grow revenue
• Measure and analyze performance and recommend actions to maximize results and minimize costs
• Work on special marketing assignments as directed by the SVP of Marketing and Sales
• Execute email campaigns for all ISL communities, including paid and database emails, event announcements, and other ad hoc outreach
• Assist with marketing automation setup and execution (website response, digital CRM program, email drip, digital magazine, etc.)
• Execute website updates as requested by management, including activity calendars, flyers, events, videos, resident stories, employee "above and beyond" recognition, and reviews
• Manage resident story compliance by reviewing stories and posting them to the website, social media, and other channels per guidelines
• Assist with company branding projects as directed (website, social media)
• Audit communities for collateral, promotional items, logos, and other materials so each community has the tools it needs to maximize tours
• Assist the Marketing Manager with coordinating and collecting assets for new acquisitions

Skills

• Bachelor's Degree in Marketing or Advertising
• Minimum of 0-2 years' experience in Marketing
• Experience with Excel, Microsoft Word, Power Point, Email Marketing, Social Media
• Above average communication skills
• Ability to calculate figures and amounts such as discounts, interest, commission's proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations
• Excellent writing and presentation skills required
• Ability to multi-task

Benefits

• 100% remote role; must be in PST or MST

Company Overview