[Remote] Senior Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Nestmed is fixing broken healthcare documentation with an AI platform that gives clinicians their time back. The company is seeking a hands-on Senior Marketing Manager to own demand generation and brand awareness, translating healthcare data, clinical content, and customer stories into multi-channel campaigns, marketing collateral, and sales enablement materials for US enterprise home health and hospice agencies.
Responsibilities
- Own end-to-end multi-channel marketing campaigns (LinkedIn, targeted email nurture, direct messaging, digital campaigns) designed to generate qualified leads
- Manage campaign setup, audience segmentation, copy creation, tracking, and post-campaign analytics
- Take complex, high-level data outputs (ROI stats, case studies, white papers, clinical impact reports) and convert them into compelling marketing collateral, campaign copy, landing pages, and one-pagers
- Package thought-leadership content and customer success stories to drive brand authority and inbound interest
- Support commercial leadership with high-quality sales decks, product announcement assets, and prospect-facing collateral
- Help package submission applications, presentations, and promotion for major industry events and speaking engagements (e.g., Home Care 100)
- Establish and monitor lead generation metrics, tracking conversion from impression to pipeline contribution
- Continuously test and refine messaging, channels, and campaign mechanics to maximize ROI
Skills
- Healthcare Experience: 5+ years of experience in B2B healthcare marketing, specifically targeting large US healthcare organizations
- Proven IC Track Record: Senior in strategic thinking to act autonomously, but energized by executing the work directly (writing copy, building campaigns, managing lead flow)
- Data-to-Content Mastery: Demonstrated capability to digest complex, data-heavy content and translate it into clear, engaging, sales-driving marketing campaigns
- US Market Understanding: Strong grasp of the US healthcare buyer journey, enterprise sales cycles, and industry dynamics
- Scrappy & Autonomous: Thrives in a lean, fast-paced environment with minimal handholding; takes full ownership of outcomes from day one
Company Overview