[Remote] SEO/SEM Manager
Note: The job is a remote job and is open to candidates in USA. LHH is seeking a hands-on SEO/SEM Manager to support strategic and tactical search marketing initiatives. The role will execute and optimize paid and organic search campaigns, conduct technical SEO analysis, develop campaign structures and ad matrices, and provide performance insights while collaborating with leadership, agencies, creative teams, and internal stakeholders.
Responsibilities
- Partner with leadership and agency teams to execute SEO and SEA strategies aligned with business objectives
- Serve as a key contributor on search marketing initiatives, acting as a day-to-day resource for campaign planning and execution
- Build, manage, and optimize paid search campaigns across platforms such as Google Ads and Microsoft Ads
- Develop and maintain ad matrices, keyword strategies, audience targeting plans, and campaign structures
- Conduct technical SEO audits and provide recommendations to improve site performance, indexing, crawlability, and organic visibility
- Collaborate with creative teams to translate campaign strategies into effective ad copy and creative assets
- Support search engine marketing initiatives with data analysis, reporting, and optimization recommendations
- Monitor campaign performance and identify opportunities to improve traffic, engagement, lead generation, and ROI
- Participate in status calls with agency partners and internal stakeholders, helping direct ongoing search activities based on business priorities
- Keep current on evolving SEO and paid search best practices, industry trends, and platform updates
- Assist in implementing new campaign types, search initiatives, and future channel expansions
Skills
- • Hands-on experience managing the business side of SEO and SEA programs, either client-side or within an agency environment
- • Strong technical SEO knowledge, including:
- • Site architecture
- • Crawling and indexing
- • Core Web Vitals
- • Schema markup
- • Redirect strategies
- • Technical audits
- • Keyword optimization
- • Search Console analysis
- • Experience developing and executing paid search campaigns (Google Ads, Microsoft Ads/Bing Ads)
- • Ability to create ad matrices, campaign frameworks, targeting plans, and keyword strategies
- • Strong analytical and problem-solving skills
- • Experience presenting campaign performance and recommendations to stakeholders
- • Comfortable balancing strategic planning with hands-on execution
- • Ability to work cross-functionally with agencies, creative teams, and business stakeholders
- • Agency experience managing multiple search accounts
- • Experience supporting integrated digital marketing campaigns
- • Familiarity with content creation, video production, or creative asset development
- • Exposure to YouTube advertising (not required but beneficial)
- • Demonstrated ability to quickly learn new platforms, campaign types, and marketing technologies
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