[Remote] Social Media Strategist

Note: The job is a remote job and is open to candidates in USA. BCforward is recruiting for a Senior Social Strategist role; the client is not identified. The role owns organic social strategy, audience and community growth, creator programs, social tooling and measurement, and collaboration across campaigns.

Responsibilities

• Own organic social strategy across Instagram, Facebook, and Threads, YouTube, TikTok, X, LinkedIn, and Reddit — defining the role each channel plays and what success looks like
• Translate strategy into a working content calendar and a consistent drumbeat of platform-native content, balancing always-on programming with launch moments
• Bring a strong, well-reasoned point of view — pressure-test ideas and push past safe executions
• Lead on video-first and interactive formats built for how people actually watch
• Spot and act on real-time trends, moving from idea to published content without waiting on a brief
• Own follower, reach, and engagement growth targets, with a clear thesis on how each channel grows
• Open up genuine two-way conversation with our core audience — building the response protocols and tone that make engagement feel human, and stepping in personally on high-stakes moments
• Find the voices, subcommunities, and conversations where our audience already lives, and credible ways for us to participate
• Turn audience behavior and sentiment into insight for content, product, and brand teams
• Run creator and influencer programming across sourcing, briefing, and measurement
• Build the operational backbone — creator database, rate benchmarks, briefing templates, brand safety and platform compliance — so it scales without adding headcount
• Work with agency partners to deploy UGC and creator strategies that feel native to the creator and on-brand for us
• Assess our current social stack and lead its expansion across publishing, listening, community management, creator management, and reporting
• Bring AI-powered tools and workflows into content, community, and measurement processes to create leverage
• Own regular reporting across owned social and creator programs, translating data into clear takeaways and in-flight optimizations
• Define the metrics that matter and hold the work accountable to them
• Partner with brand, creative, product marketing, comms, and paid media so social is built into campaigns from the start
• Manage agency and platform partner relationships, including scope, timelines, and quality of output
• Concept and storyboard ideas, and work with cross-functional partners and influential voices inside and outside the company to bring demos, stories, and content to social

Skills

• 5–8 years in organic social strategy with hands-on ownership of content, publishing, and community across multiple channels — plus a track record of measurably growing audiences and engagement
• Deep platform fluency (Instagram, Facebook, Threads, YouTube, TikTok, X, LinkedIn, Reddit) with video-first, platform-native content that performed, and the ability to concept and write it themselves
• Experience running creator/influencer programs end to end (sourcing, briefing, brand safety, measurement) and an AI-native approach to social workflows and reporting
• 5–8 years in organic social strategy, with hands-on ownership of content, publishing, and community across multiple channels
• An AI-native approach to social — you use AI to move faster, work smarter, and push the boundaries of what social content, community, and measurement can be
• A track record of growing social audiences and engagement — channels you moved somewhere meaningfully better, and exactly how
• Deep platform fluency across Instagram, Facebook, and Threads, as well as YouTube, TikTok, X, LinkedIn, and Reddit, with content that performed natively on each
• Proven ability to build organic conversation and community with a core audience
• Experience running creator or influencer programs, including sourcing, briefing, and measurement
• Fluency with the social tooling landscape — publishing, listening, community management, creator management, and analytics — and a point of view on how to evaluate and expand a stack
• Strong creative instincts and hands-on execution: comfortable concepting, writing, and shaping content yourself
• A skilled writer with a strong grasp of tone, clarity, and brevity
• Data-informed but taste-driven — dashboards sharpen your instinct
• Ability to operate with speed and autonomy, turning a rough idea into shipped content
• Experience at a consumer or DTC brand where organic social drove awareness and affinity (earned attention, not bought)
• Built a social function from an early stage, including the operational systems behind it
• Experience navigating sensitive topics and escalations alongside comms, legal, or support partners
• Experience at a consumer or direct-to-consumer brand, where organic social drove awareness and affinity
• A portfolio of video-led, interactive, or creator-driven programs that broke through
• Experience building a social function from an early stage, including the systems behind it
• Experience navigating sensitive topics and escalation alongside comms, legal, or support partners

Benefits

• Remote work

Company Overview