[Remote] Sr. Product Marketing Manager - Audience Engagement (Remote)
Note: The job is a remote job and is open to candidates in USA. RainFocus is a software company that provides an event technology platform with business intelligence to improve attendee experiences, streamline event operations, and support marketing teams. The Senior Product Marketing Manager will lead go-to-market strategy for the Audience Engagement product line, connecting event data with the Revenue Action Orchestration ecosystem and coordinating product, marketing, sales, finance, and customer success initiatives.
Responsibilities
- Educate audiences, internal teams, and buyers on the shift toward agentic sales in a highly agile manner
- Direct the full lifecycle of strategic growth initiatives while aligning Sales, Product, and Finance departments
- Architect AI-driven systems and frameworks that solve business bottlenecks and increase the team's velocity
- Take complete accountability for product marketing deliverables to drive results, even amidst cross-functional ambiguity
- Conduct market research to inform long-term strategy, strategic product themes, and agile roadmaps
- Build business cases and financial models for product innovation
- Execute the go-to-market strategy for the sales product line, heavily focusing on the Salesforce/CRMs, data strategies, and integrations in the RAO space
- Partner with product owners to align solutions with business goals and customer needs
- Develop compelling value propositions, pricing, and messaging that translate complex RAO concepts into clear revenue ROI
- Equip sales and account managers with effective enablement tools and marketing assets
- Manage the release process to ensure marketing, sales, service, and support are fully prepared for new features
- Engage directly with Fortune 500 companies to understand their challenges and fuel product innovation
Skills
- 5 to 10+ years of successful B2B software product marketing or product management experience
- Deep expertise in CRM ecosystems (especially Salesforce) and the Revenue Action Orchestration (RAO) category
- Ability to position AI-driven insights and shift messaging from static dashboards to real-time guided revenue execution
- Background marketing to CROs, RevOps, and Sales Operations leaders
- Track record of successfully launching innovative products that deliver measurable business results
- Experience working in agile SaaS environments with continuous delivery models
- Strong grasp of enterprise service models alongside sales and marketing dynamics
- Familiarity with the event management software market and the unique challenges of large-scale user conferences
- Ability to independently manage large-scale, cross-departmental initiatives and remove blockers without supervision
- Proven ability to proactively identify and solve undefined business gaps
- Strong mentorship skills to turn individual expertise into a shared asset for the team
- MBA or compelling comparable experience required
Benefits
- Remote work arrangement
Company Overview