Research Analyst
VISIT FLORIDA shares Florida sunshine with the world. As the state’s official tourism marketing organization, we have been charged with selling an extraordinary vacation product since 1996. We are seeking a Research Analyst to join our marketing team.
You'll play a critical role in evaluating the performance of Florida’s tourism industry by analyzing visitor behaviors and market trends to ensure Florida remains a top global destination. Our Research Analyst will help us translate complex data into the strategic insights that drive our marketing success.
This position offers a remote work option within Florida, though we highly prefer candidates located in our corporate office in Tallahassee, FL.
Core Responsibilities:
- Conduct analysis of primary and secondary research data to identify trends and key indicators. Gather and evaluate data from third-party sources provide recommendations to leadership.
- Contribute to quarterly estimates of domestic and international visitors by analyzing travel behavior. Prepare technical reports, briefing books, and presentations that translate complex data into clear insights.
- Design, develop, and manage surveys and focus groups, presenting methodology recommendations to leadership for approval.
- Build and maintain data visualizations to communicate findings effectively to internal and external stakeholders.
- Manage and track research contracts with outside vendors, ensuring all deliverables meet contract terms. Document all processes for recurring projects and maintain data in appropriate systems.
- Support internal staff with research requests regarding visitor estimates and economic impact. Participate in meetings to resolve problems and stay current on new industry developments.
- Bachelor’s degree in Economics, Sociology, Psychology, Marketing, Statistics, or a related field.
- 2+ years of experience in a data research or analytical role.
- Ability to design survey questionnaires, analyze results in SPSS, and turn findings into actionable insights.
- Excellent organizational skills and attention to detail with demonstrated ability to prioritize workload, meet deadlines, and manage multiple projects.
- Ability to communicate research findings to non-technical audiences.
- Intermediate skill with Microsoft Excel, including the use of complex formulas.
- Proficiency in creating data visualizations using PowerBI or Microsoft PowerPoint.
- Direct experience working for a Destination Marketing Organization (DMO) or a research firm serving the tourism industry.
- Experience utilizing SmartSheets.
- Familiarity working with CRM databases, specifically Salesforce.
- Advanced proficiency in Microsoft Excel and PowerPoint
- Medical, dental, vision coverage
- 401(k) plan with a generous employer match
- Paid time off, including vacation, company holidays, and volunteer hours
- Professional development and tuition reimbursement
Bachelor’s degree in a related field and 2+ years of data research or analytics experience. Requires survey design, SPSS, Microsoft Excel, data visualization, communication, and organizational skills.
Key Responsibilities
- analyzing research
- designing surveys
- building visualizations
Skills & Tools
SPSS, Microsoft Excel, Power BI, Microsoft PowerPoint, SmartSheets, Salesforce
Job Details
- Category: Research and Development (R&D)
- Seniority: Entry Level
- Commitment: Full Time
- Workplace: Remote — Florida or Tallahassee or United States
- Languages: English
Benefits
- 401k matching
- Tuition reimbursement
About VISIT FLORIDA
The official tourism marketing organization promoting Florida as a global vacation destination. — Industry: Media and Communications