SEM/PPC Specialist
We're growing, and we're looking for someone who's ready to grow with us. This isn't a role for someone who wants to coast on what they already know. We want someone who's curious, pays attention to the details, and genuinely wants to get really good at paid digital advertising. If you've got solid hands-on experience running campaigns in Google Ads or Meta, and you're ready to take more ownership, let's talk. We manage paid search and paid social campaigns for homebuilders across North America, an industry where the buying cycle can stretch for months, so lead generation and lead nurturing both matter. We don't take Google's recommendations at face value; we have the data and experience to know what actually works, and we'll teach you how to think that way too. This is a fully remote position. You can work from anywhere in the US. What You'll Do:
- Manage and optimize paid search and paid social campaigns across Google and Meta on behalf of clients
- Handle budgets, bidding strategies, ad targeting and creative, keeping everything running efficiently and on spend
- Monitor day-to-day budget pacing and flag issues or risks early
- Conduct regular account audits to catch opportunities and problems before they grow
- Dig into analytics to spot trends, surface insights and continuously improve campaign performance
- Conduct ongoing keyword research, expansion and refinement
- Track, report and analyze website analytics and campaign data
- Join partner calls to walk through performance and answer questions in plain language
- Stay curious about changes in the digital marketing landscape and bring ideas to the team
What We're Looking For:
- 2 to 4 years of hands-on experience running and managing campaigns in Google Ads, Meta, or a related paid media channel, building and owning campaigns, not just monitoring or reporting on them
- Comfortable working in fast-moving, high-volume accounts without losing accuracy or attention to detail
- Comfortable talking through performance data with a client or account owner, not just pulling it into a spreadsheet
- Strong written and verbal communication skills
- Comfortable working with data; spreadsheets and pivot tables don't intimidate you
- You're the kind of person who figures things out, follows through, and raises a flag before something becomes a problem
- A genuine drive to grow, learn and get better at your craft
- Experience with Google Analytics, Tag Manager or Looker Studio is a plus
- Home builder or real estate industry experience is a plus, but not required
- Four-year degree preferred, but not required if your experience speaks for itself
Why Join Us:
- Results over hype. We use proven, tested strategies and let the data do the talking
- We check our egos at the door. Everyone here is working toward the same goal and genuinely cheers each other on
- Growth mindset is baked into our culture. We encourage curiosity, asking questions, and constantly improving your craft
- We over-deliver for our partners, and we bring that same commitment to our team
- 100% remote. Work from anywhere in the US
- No travel required, but you'll have the option to join us at our annual Summit
Employment Type: FULL_TIME