Senior Consumer Marketing Manager

Derflan is actively seeking an experienced Senior Consumer Marketing Manager, Go-to-Market & Integrated Marketing to join our team on a contract basis, supporting our client, Microsoft. This opportunity will focus on developing and executing integrated consumer marketing campaigns that drive product adoption, engagement, and retention across digital consumer products and services. This opportunity is ideal for an experienced B2C marketing professional who has successfully led consumer campaigns from strategy through execution, understands consumer behavior, and can deliver measurable results in a fast-paced technology environment. Title: Senior Consumer Marketing Manager, Go-to-Market & Integrated Marketing Location: Remote, United States Only Company: Derflan Annual Base Salary: $130,000 to $145,000 annually, depending on experience and qualifications. Contract Duration: This contract opportunity is expected to begin ASAP and continue through June 2027, with the possibility of extension based on business needs. Travel: Less than 25% Job Overview: We are seeking an experienced Senior Consumer Marketing Manager to support integrated go-to-market and consumer growth initiatives for a leading global technology company. This role will focus on developing and executing marketing campaigns that increase consumer awareness, drive product adoption, and improve engagement and retention. The successful candidate will bring strong B2C marketing experience, particularly in paid digital and full-funnel integrated marketing. This individual will be responsible for translating consumer insights, product priorities, and business objectives into effective marketing strategies and campaigns that deliver measurable results. This role requires someone who can quickly learn the business, work independently, and contribute immediately. The position involves close collaboration with Product, Creative, Media, Growth, Analytics, and Business Planning teams to deliver successful marketing initiatives. Key Responsibilities: Develop and execute integrated consumer go-to-market strategies for product launches, feature releases, seasonal campaigns, and growth initiatives. Lead end-to-end consumer marketing campaigns, including strategic planning, creative development, channel selection, launch execution, optimization, and performance reporting. Build full-funnel marketing strategies connecting awareness, consideration, acquisition, activation, engagement, and retention. Develop and execute paid digital marketing strategies across paid search, paid social, display/programmatic advertising, online video, creator partnerships, and owned channels. Translate consumer insights, product priorities, and business objectives into compelling marketing strategies, messaging, and creative campaigns. Partner with cross-functional teams across Product, Creative, Media, Growth, Analytics, and Business Planning to coordinate campaign planning and execution. Identify opportunities to integrate marketing campaigns across broader consumer initiatives, digital platforms, and product experiences. Establish campaign KPIs, measurement frameworks, and performance goals to evaluate marketing effectiveness. Monitor campaign performance, identify opportunities for optimization, and recommend adjustments to improve conversion, engagement, and retention. Collaborate with internal stakeholders to evaluate consumer behavior, analyze campaign performance, and prioritize improvements. Develop performance reports and recommendations that connect marketing results to consumer behavior and business objectives. Manage multiple priorities and collaborate effectively across large, cross-functional teams to ensure timely campaign execution. Qualifications: Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience. 8+ years of B2C consumer marketing experience in go-to-market, integrated marketing, or digital marketing roles supporting consumer products, applications, or digital services. Proven experience leading integrated consumer marketing campaigns across paid, owned, earned, social, and creator channels. Strong hands-on experience planning, launching, managing, and optimizing paid digital campaigns at scale. Demonstrated expertise across paid search, paid social, display/programmatic advertising, online video, and creator/social marketing. Strong understanding of full-funnel consumer marketing, including awareness, acquisition, activation, engagement, conversion, and retention. Experience using consumer insights, performance data, experimentation, and analytics to guide marketing strategies and business decisions. Proven ability to translate complex product features and technical concepts into clear, compelling consumer messaging. Experience collaborating with cross-functional teams in large, matrixed organizations. Excellent written and verbal communication skills, with strong storytelling, stakeholder management, and presentation capabilities. Strong analytical, organizational, and problem-solving skills with the ability to manage multiple priorities. Ability to work independently, learn quickly, and deliver results in a fast-paced environment. Experience in consumer technology, applications, or digital services is preferred. Experience with consumer growth strategies, app store optimization, and A/B testing is preferred. Must be located in the United States and meet applicable client eligibility requirements. Why Join Us: Derflan offers a vibrant work environment, professional growth opportunities, and the chance to collaborate with industry leaders like Microsoft. This contract opportunity provides competitive compensation and the opportunity to contribute to high-impact consumer marketing initiatives within a global technology environment. How to Apply: Interested candidates are invited to submit their resume directly through LinkedIn for consideration for this active Senior Consumer Marketing Manager contract opportunity. About Derflan: A boutique consulting firm, Derflan specializes in serving high-tech clients such as Microsoft, Accenture, Citrix, and Google. Our commitment to ongoing role identification, competitive benefits, and a dynamic culture has fostered a loyal consultant base, many of whom have been with us for more than five years. Benefits at Derflan: For those working at least 30 hours per week, benefits include: Two weeks of vacation Ten federal holidays annually Comprehensive healthcare, vision, and dental plans 401(k) with match Home office expense reimbursement up to $100 per month Join Derflan as a Senior Consumer Marketing Manager and contribute to high-impact consumer marketing initiatives while helping drive product adoption, engagement, and long-term growth.