Senior Manager, Monetization - Programmatic

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

Job Duties and Responsibilities

Own programmatic supply and yield strategy

• Define SSP strategy and inventory monetization

• Lead yield optimization including pricing, floors, and auction dynamics

• Maximize inventory value across PMP, preferred deals, and open exchange

Drive programmatic demand and activation

• Enable DSP activation across managed service and self-service

• Partner with sales to scale programmatic revenue and adoption

• Optimize campaign performance using data-driven insights

Build operating model and platform capabilities

• Establish governance for programmatic execution and measurement

• Partner with Product and Engineering on ad tech stack and integrations

• Drive cross-functional alignment across teams and partners

Developing Talent and Teammate Engagement

• Build effective cross-functional working teams that apply their diverse skills and perspectives to achieve common goals by establishing common objectives and a shared mindset.

• Develops talent through coaching, feedback, exposure, and stretch assignments in order to meet their own career goals as well as the organization’s priorities

• Partner with department leadership to establish strategic staffing and succession plans; successfully deliver on proposed staffing objectives.

• Drive engagement by creating a climate where people are motivated to do their best to help the organization achieve its objectives; focus on voice of teammate data (e.g., Engagement & Pulse results), partnering with organization leadership to drive necessary changes.

QUALIFICATIONS:

• Bachelor's Degree in Business or related subject

• 7-10 years experience in of programmatic, ad tech, or retail media experience with deep expertise across SSPs, DSPs, exchanges, and yield optimization. Experience managing both sell-side monetization and buy-side activation strategies.

• ​eCommerce Experience

• Retail Media Network Experience

• Advanced experience using Microsoft Excel

• Experience with adobe analytics or comparable web analytics system

• Experience with DSPs (e.g., The Trade Desk, DV360)

• Experience with SSPs (e.g., Google Ad Manager, Magnite, PubMatic)

• Deep understanding of programmatic ecosystem, auction dynamics, and monetization strategy. Strong analytical skills and ability to influence cross-functional stakeholders.

VIRTUAL REQUIREMENTS:

At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.

To ensure a smooth and secure experience, please note the following:

• Cameras must be on during all virtual interviews.

• AI tools are not permitted to be used by the candidateduring any part of the interview process.

• Offers are contingent upon a satisfactory background check which may include ID verification.

If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone!

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