SEO / SEM Specialist
About The Role The role owns organic and paid search performance for a high-growth technology company, driving qualified traffic and pipeline through SEO, SEM, and technical optimization. You will work at the intersection of content, data, and engineering — running keyword strategy, managing paid search budgets, and improving site architecture to move rankings, conversion rates, and CAC in the right direction.
Key Responsibilities
- Own the SEO roadmap: technical audits, on-page optimization, internal linking, and Core Web Vitals improvements in partnership with engineering
- Manage paid search campaigns across Google Ads and Bing, including keyword bidding, audience targeting, and budget allocation
- Develop and execute keyword and content strategies that grow non-branded organic traffic and search-driven pipeline
- Run structured experiments on landing pages, ad copy, and SERP features; report on rankings, CTR, conversion, and ROAS
- Build dashboards and reporting in GA4, Looker Studio, and search consoles to communicate performance to marketing leadership
- Monitor algorithm updates and competitor movement; adjust strategy proactively rather than reactively
- Collaborate with content, product marketing, and web teams to ensure search intent drives page structure and messaging
What We Are Looking For
- 3-6 years of hands-on SEO and SEM experience, ideally in B2B or B2C tech
- Deep proficiency with tools such as Semrush, Ahrefs, Screaming Frog, Google Search Console, GA4, and Google Ads
- Track record of measurably growing organic traffic and improving paid search efficiency (lower CPA, higher ROAS)
- Working knowledge of HTML, site architecture, and how crawlers and indexing actually work
- Strong analytical skills; comfortable building reports and making budget decisions from data
- Bachelor's degree in marketing, communications, or a related field (or equivalent practical experience)
- Bonus: Experience with programmatic SEO, international search, or schema/structured data implementation; HubSpot or Salesforce familiarity
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