SEO / SEM Specialist
About The Role The role owns organic and paid search performance end-to-end: driving qualified traffic through technical SEO, content optimization, and paid search campaigns across Google Ads and Bing. You will work closely with content, product marketing, and engineering to improve rankings, lower acquisition costs, and turn search into a measurable pipeline and revenue channel.
Key Responsibilities
- Own and execute the SEO roadmap: keyword research, on-page optimization, technical audits, and internal linking strategy across the company's web properties
- Manage paid search campaigns in Google Ads and Microsoft Advertising, including keyword bidding, ad copy testing, audience segmentation, and budget pacing
- Run technical SEO projects with engineering: site architecture, Core Web Vitals, structured data/schema markup, crawlability, and indexation
- Track and report on rankings, organic traffic, conversion rates, and paid search ROAS using GA4, Looker Studio, and SEO tooling
- Partner with content and design teams to build high-intent landing pages and optimize existing content for search intent
- Conduct competitor analysis and SERP feature monitoring to identify ranking and share-of-voice opportunities
- Test and iterate on ad creative, RSA variations, and landing page experiences to improve Quality Score and conversion rates
What We Are Looking For
- 3-6 years of hands-on SEO and SEM experience, ideally in B2B or B2C technology
- Deep proficiency with Google Ads, Search Console, GA4, and tools like Ahrefs, Semrush, or Screaming Frog
- Working knowledge of technical SEO: HTML, schema markup, site speed, log file analysis, and CMS platforms (WordPress, Webflow, or similar)
- Experience managing six-figure paid search budgets with documented performance improvements
- Strong analytical skills: comfortable with Excel/Sheets, attribution models, and funnel analysis
- Bachelor's degree in Marketing, Communications, or related field, or equivalent practical experience
- Bonus: Experience with A/B testing tools (Optimizely, VWO), SQL basics, programmatic SEO, or AI-driven search (SGE/AI Overviews) optimization
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