Social Commerce Manager
A bit about Health & Happiness Group
At Health & Happiness, our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.
Zesty Paws® specializes in providing premium products that are formulated with one important goal in mind – to keep our loving pets as strong as the bond they share with us. With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family.
Solid Gold was founded in 1974 on the belief that food can support the system at its core for lifelong health. That’s why we are so passionate about supporting the system, not masking problems. Solid Gold takes a holistic approach to gut health because we know that healthy digestion positively impacts both the immune system and overall wellness of pets. We proudly represent our products in specialty pet stores across the US and Canada
What this means for you
The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily. Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.
Your role within the team Reporting to the Omni Digital Channel Director, the Social Commerce Manager will own and scale our social commerce business across our pet nutritional care brands (Zesty Paws & Solid Gold Pet), with a primary focus on TikTok Shop end-to-end. This role is responsible for driving revenue growth, ensuring operational excellence, and executing across social commerce platforms; acting as both the strategic lead and a hands-on operator.This is a highly execution-focused role for someone who understands what converts on TikTok today and knows how to turn creators, trends, Live shopping, and paid amplification into sustainable, scalable revenue.
Duties and responsibilities
TikTok Shop Ownership, Performance & P&L- Serve as the primary owner of TikTok Shop performance across both brands, accountable for GMV, conversion rate, AOV, affiliate contribution, repeat purchase, and full TikTok Shop P&L.
- Own revenue forecasting, budget planning, and margin management, including creator fees, affiliate commissions, Live costs, and agency expenses.
- Monitor daily and weekly performance and financial KPIs, translating insights into actions that improve scale and profitability.
- Provide regular performance and P&L readouts to leadership, including risks, opportunities, and trade-offs.
- Own the relationship with TikTok Shop Partner (TSP) agencies, serving as the primary point of contact and strategic lead.
- Define agency scope, KPIs, and financial guardrails aligned to revenue and contribution margin goals.
- Ensure execution quality, performance accountability, and cost discipline from TSP partners.
- Evaluate TSP performance and recommend optimization, scaling, or changes in agency support based on ROI.
- Align TSP execution with inventory availability, promotional strategy, and business priorities.
- Recruit, onboard, brief, and scale a high-performing creator and affiliate network, including UGC creators, whitelisted creators, and Live hosts.
- Own affiliate strategy, incentive structures, attribution performance, and ongoing optimization.
- Partner with TSP agencies and internal teams to accelerate creator output while maintaining financial discipline.
- Build, manage, and optimize a TikTok Live commerce calendar, including product drops, promotions, launches, and tentpole moments.
- Direct Live shopping execution, ensuring strong hosts, compelling offers, and clear merchandising strategies.
- Continuously test and refine Live formats to improve conversion, engagement, and GMV.
- Own TikTok Shop merchandising, including product setup, PDP optimization, bundles, discounts, and Shop-exclusive offers.
- Operate hands-on within TikTok Seller Center, managing storefronts, promotions, analytics, and compliance.
- Partner with Operations and Supply Chain to align inventory availability with Shop demand and promotional plans.
- Maintain a strong understanding of TikTok paid media mechanics, including Spark Ads, whitelisting, and Shop-focused formats.
- Partner closely with the Paid Media teams to inform amplification strategy based on organic performance, creator insights, and Shop conversion data.
- Identify high-performing organic content and provide clear recommendations for paid amplification, without owning campaign setup or daily optimization.
- Ensure paid media strategy aligns with TikTok Shop merchandising priorities, inventory availability, and P&L guardrails.
- Partner with Creative, creators, and TSP agencies to launch high-volume, performance-driven TikTok content.
- Build a fast trend-to-commerce pipeline, translating emerging TikTok trends into Shop-ready content.
- Continuously test formats, hooks, creators, and offers to improve efficiency and scalability.
- Act as the connective tissue between Marketing, Operations, CS, and external partners to ensure TikTok Shop success.
- Ensure TikTok Shop initiatives are well-coordinated, operationally
Desired Skills and Experience
- 8+ years of growth marketing experience, with significant experience in integrated marketing and campaign strategies.
- Demonstrated experience developing and executing integrated marketing campaigns across multiple consumer touchpoints and channels.
- Strong understanding of the consumer journey and how brand, performance, retail, ecommerce, content, PR, social, and CRM work together to drive growth.
- Ability to work quickly, iterate rapidly, and manage high output demands
- Excellent project management and communication skills
- Ability to thrive in a fast-paced, entrepreneurial environment where priorities can shift quickly
- Strong project management skills with the ability to work across multiple projects
- Strong analytical skills and a positive can-do attitude is a must
- Experience in developing and/or driving process for creative routing a plus
Benefits
- Medical, vision, and dental insurance
- HSA options
- 6% 401(k) match
- Short- and long-term disability insurance
- 3 annual wellness days
- 20 PTO days + 10 sick days annually
- Monthly fitness stipend
- Opportunities for continued education & professional development
- Perks for your fur friends, including product stipends and pet insurance discounts
8+ years growth marketing experience, integrated marketing and campaign strategies, strong project management and analytical skills, ability to work in fast-paced environment.
Key Responsibilities
- managing TikTok Shop
- driving revenue growth
- leading creator network
Skills & Tools
TikTok Seller Center, TikTok Shop
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — Orlando, Florida, United States
- Languages: English
Benefits
- 401k matching
- Generous paid time off
- Retirement plan
About H&H Group
A global health and nutrition company dedicated to making people and their pets healthier and happier. — Industry: Manufacturing