Technical Project Manager
Technical Project Manager – Salesforce Marketing Cloud & Agentforce for Marketing Location: Remote Job Summary We are seeking an experienced Technical Project Manager to lead the delivery of marketing technology solutions leveraging Salesforce Marketing Cloud and Agentforce for Marketing (AI-powered marketing capabilities). This role will manage end-to-end project execution, ensuring alignment between business objectives and technical implementations while enabling scalable, AI-driven customer engagement strategies.
Key Responsibilities
Project & Program Management - Lead end-to-end delivery of Salesforce Marketing Cloud initiatives, from discovery to deployment and optimization - Define project scope, timelines, milestones, and resource plans - Manage risks, issues, and dependencies across multiple workstreams - Ensure projects are delivered on time, within scope, and within budget - Drive Agile/Scrum ceremonies (sprint planning, stand-ups, retrospectives) Salesforce Marketing Cloud Delivery - Oversee implementation of campaigns and solutions using Journey Builder, Email Studio, Automation Studio, and Contact Builder - Coordinate with technical teams on integrations, data models, and campaign execution - Ensure adherence to best practices in marketing automation and platform governance - Monitor delivery quality, performance, and scalability of solutions Agentforce for Marketing (AI Enablement) - Manage the implementation of Agentforce AI agents for marketing use cases such as personalization, lead nurturing, and campaign optimization - Coordinate cross-functional teams to define and deliver AI-driven workflows - Track AI solution performance and ensure continuous improvement - Align AI initiatives with business KPIs and customer experience goals Stakeholder & Communication Management - Act as the primary point of contact for business and technical stakeholders - Translate business requirements into technical delivery plans - Provide regular status updates, executive reporting, and roadmap visibility - Facilitate decision-making and resolve conflicts across teams Data & Integration Oversight - Oversee integration of Marketing Cloud with Salesforce CRM (Sales Cloud/Data Cloud) and third-party platforms - Ensure data readiness, quality, and governance throughout project lifecycle - Coordinate with data engineering teams on segmentation, reporting, and analytics Quality Assurance & Release Management - Ensure proper testing strategies (SIT, UAT) and successful release deployments - Manage release schedules and environment coordination (Dev, QA, Prod) - Drive continuous improvement in delivery processes and tools Required Skills & Qualifications - 5–9+ years of experience in technical project management or program management - Hands-on experience delivering Salesforce Marketing Cloud projects - Strong understanding of Journey Builder, Automation Studio, Contact Builder, and campaign workflows - Experience with Agentforce or Salesforce AI tools (Einstein AI, generative AI) - Proven ability to manage cross-functional technical teams - Familiarity with APIs, integrations, and data architecture concepts - Strong knowledge of Agile/Scrum and/or Waterfall methodologies - Excellent communication, leadership, and organizational skills Preferred Qualifications - Salesforce certifications (Marketing Cloud, PMP, Certified Scrum Master, or equivalent) - Experience with Salesforce Data Cloud (CDP) - Background in marketing automation, CRM, or digital transformation programs - Familiarity with reporting and analytics tools (e.g., Tableau, CRM Analytics) - Experience managing AI-driven or data-centric projects