Video Ads Creative Strategist
About the Job Pawfy is one of America’s fastest growing direct-to-consumer pet brands and we are on a mission to become the biggest. We operate in the health and wellness e-commerce space where speed, creativity and performance matter. Our culture is built on ownership, trust and results. No micromanagement, just high standards and people who love what they do. Location: Remote Type: Full-time / Contractor Start Date: ASAP ⚠️ All three items listed at the end are required for your application to be considered. We require examples of paid social ad concepts, scripts and performance creative . Organic-only portfolios will not be considered. Role Overview We are looking for a Creative Strategist who naturally thinks in ads , understands social media behaviour, and can translate insights into high-performing video concepts. You should be confident in developing ideas that stop the scroll, communicate clearly, and drive measurable results. This is a specialist position focused on direct-response video advertising . It requires experience within paid social environments and the ability to take a concept from idea to execution. It is not a social media management, general UGC creation, or media buying role. You will be expected to: Analyze products, audiences and insights to inform concepts Develop creative angles, hooks and storyboards Write clear briefs for creators, editors and scriptwriters Review and refine video content to ensure quality and performance alignment Interpret creative data and optimise concepts accordingly Candidates should have a proven track record of ideating consistently, delivering high-output creative, and working with paid social video assets . Experience in direct-response advertising is essential for success in this role.
Key Responsibilities
Creative Development Develop high-performing concepts based on psychology and product benefits. Generate new paid social ad ideas daily. Write structured creative briefs for creators, editors and scriptwriters. Quality & Performance Review UGC submissions and scripts for messaging clarity, hook strength, accuracy and compliance. Own creative quality control before ads go live. Interpret creative results to improve and scale winning ideas. Cross-Functional Collaboration Work with editors and copywriters to optimise cadence, storytelling and retention. Support testing roadmaps and creative strategy development.
Requirements
Proven experience in paid social advertising (Meta-first). Portfolio with ad concepts, hooks, scripts and winning creative . Strong understanding of direct-response frameworks and storytelling cadence. Able to analyse creative performance and translate insights into action. Strong copy instincts and detail orientation. Fast execution and high output capability. Independent thinker with endless ideas. Fluent English. This role is not suitable for candidates whose only experience is: Social media management Organic content creation UGC without paid ads experience Community management Influencer content only Media buying only Why Work With Us Fully remote Competitive compensation Creative freedom Zero micromanagement Fast-paced, ambitious environment Growth opportunities as we scale
How to Apply
To be considered, you must include: 1️⃣ Your CV or LinkedIn 2️⃣ Your portfolio showing: Ad concepts Hook variations Scripts Creative strategy Examples of paid social work 3️⃣ Short written answer: “What is one ad you created that performed exceptionally well, and why did it work?” ⚠️ All three items are required for your application to be considered.