VP of Marketing

the client is seeking a VP of Marketing to develop, manage, and implement organization-wide marketing and business development programs that increase customer engagement and support the bank’s growth initiatives. The Vice President Marketing and Strategic Growth will provide direct oversight of Marketing and Business Development teams and operate under the direction of the SVP/Chief Lending and Growth Officer, with minimal supervision. Key responsibilities include developing and executing enterprise brand equity, marketing, and communications strategies aligned with the organization’s mission and strategic goals. The role will also lead digital marketing, social media, content marketing, and online advertising to drive awareness, engagement, and conversions, ensuring consistent messaging across internal and external communities through campaign and collateral development and multimedia advertising management. Additionally, the VP will direct the social media strategy, prepare and execute an annual marketing and business development plan aligned with the organization’s strategic goals, and manage the bank website and messaging across member-facing platforms to maximize digital engagement and support cross-selling while maintaining regulatory compliance. The VP will oversee brand image for branches and facilities and use available data to guide business decisions by analyzing campaign performance against key performance indicators such as ROI, conversion rates, member acquisition costs, and engagement metrics. The role will conduct market research and surveys to understand market and customer preferences and use behavioral and lifecycle insights to personalize experiences, enhance engagement strategies, and improve retention. The VP will also manage community giving efforts, represent the bank at community events, lead and develop the Marketing and Business Development teams, evaluate staffing needs and administer performance appraisals and coaching in coordination with Human Resources, promote a positive work atmosphere aligned with core values, stay current on relevant industry developments in regulations and technology, and ensure adherence to company policies and procedures. Experience: 12 years required