Web Developer, Digital Analytics Specialist

Job Description:

• Own and maintain the company website and marketing technology
• Monitor and maintain site health, including speed, responsiveness, accessibility, security, redirects, and structural integrity
• Implement and support technical SEO initiatives involving metadata, indexing, schema, and internal linking
• Own analytics and tracking systems, including GA4, Tag Manager, dashboards, events, goals, UTMs, and attribution frameworks
• Analyze user behavior and conversion performance to identify friction points and recommend improvements
• Support paid media and email campaigns by validating tracking, analyzing post-click behavior, and ensuring reliable data
• Build email templates, schedule and deploy email campaigns, and maintain email marketing operations
• Manage marketing technology integrations and automations across CMS, CRM, analytics, advertising platforms, and marketing systems
• Collaborate with marketing, sales, and technology partners to support campaign performance, demand generation, and data-driven decision-making
• Ensure reliable measurement and optimization of digital experiences

Requirements:

• Bachelor's degree in computer science, Web/Data Analytics, Information Systems, Marketing Technology, or a related technical field
• At least 5 years of experience in web analytics, website management, data analytics, or technical marketing environments
• At least 3 years of experience specifically in a Web Analytics, Digital Analyst, or similar role
• Working knowledge of HTML, CSS, and JavaScript
• Experience using Adobe Dreamweaver
• Strong proficiency in website management, including CMS updates, page builds, site structure, and ongoing technical maintenance
• Hands-on expertise with GA4, Google Tag Manager, dashboards, events, goals, UTMs, and attribution models
• Ability to monitor and maintain site health, including performance optimization, mobile responsiveness, accessibility, redirects, and crawl issues
• Analytical skills to evaluate user behavior, identify conversion friction points, and recommend data-driven improvements
• Experience supporting paid media and email campaigns through accurate tracking validation, post-click analysis, and performance diagnostics

Benefits:

• Remote availability in Florida or Texas for candidates not local to El Paso, with occasional possible travel
• Medical, dental, and vision plans
• 401k and IRA retirement plans
• Basic, voluntary, and AD&D life insurance coverage
• Paid time off
• Paid volunteer hours
• Major holidays off
• Short-term and long-term disability plans
• Training and development opportunities
• Wellness resources