Website Upgrade Content Creator
Website Upgrade Content Creator Location: Remote Mandatory Skill: Optimizely upgrade their platform from v11 to v13. Overview of the Role As a Website Upgrade Content Creator, you will play a pivotal role in enhancing HCLTech's digital presence by creating, curating, and optimizing high-quality content for website upgrades. Your work will directly contribute to delivering an engaging, informative, and seamless user experience, supporting the company's strategic objectives of driving innovation and strengthening its market position. Detailed Responsibilities Develop, edit, and publish compelling website content aligned with HCLTech's branding and messaging standards. Collaborate with cross-functional teams, including marketing, design, IT, and product managers, to gather requirements and ensure content accuracy for website upgrade projects. Conduct content audits and gap analyses to identify opportunities for improvement and optimization. Ensure all web content adheres to SEO best practices, accessibility guidelines, and digital marketing strategies. Maintain editorial calendars, manage content workflows, and ensure timely delivery of website upgrade milestones. Analyse web performance metrics and user feedback to refine and enhance content effectiveness. Coordinate with designers and developers to seamlessly integrate content into upgraded website layouts. Stay updated with the latest trends in web content management, digital marketing, and industry best practices. Skill Requirements Bachelor's degree in communications, Marketing, Journalism, English, Information Technology, or a related field. Proven experience (8+ years) in web content creation, website upgrades, or digital content management within a technology or consulting environment. Excellent written and verbal communication skills with a keen eye for detail and consistency. Proficiency with content management systems (CMS) such as WordPress, Drupal, or similar platforms. Strong understanding of SEO principles, web analytics tools (e.g., Google Analytics), and digital marketing fundamentals. Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment. Collaborative team player with a proactive approach to problem-solving. Other Requirements (Optional) Experience with HTML, CSS, or basic web development. Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva). Knowledge of UX/UI principles and best practices. Certification in digital marketing, content strategy, or related disciplines is a plus. Multilingual capabilities or experience creating content for global audiences. Experience: 8 years required