Associate Director, Marketing
We are seeking a hands-on product marketer with deep health professions expertise to lead marketing for CORE by PeopleGrove, our product suite for nursing, education, physical therapy, occupational therapy, osteopathic medicine, physician assistant, and pharmacy programs. In this role, you will own how CORE is positioned, launched, proven, and promoted across our Experiential Learning Management System (ELMS) and Competency Management System (CompMS).
You will be the CORE product and market expert on the marketing team, translating program needs, accreditation standards, and product capabilities into messaging that resonates. Working closely with Sales, Customer Success, and Product, you’ll build the sales tools, customer stories, webinars, email nurtures, and ad copy that power our demand generation engine and generate pipeline.
If you know the world of health professions education, love creating content and enablement that moves buyers, and want to see your work directly drive pipeline, this is the role for you.
Key Responsibilities
Develop and refine CORE by PeopleGrove positioning and messaging for each program type, including nursing, education, PT, OT, osteopathic medicine, PA, and pharmacy.
Lead go-to-market for ELMS and CompMS launches and releases, from messaging through sales readiness.
Map product features to accreditation and program standards so buyers see how CORE supports compliance.
Gather competitive intelligence from Gong calls and the market, and turn it into battlecards and win/loss insights.
Sales Enablement
Build and maintain sales decks, demo narratives, one-pagers, and ROI stories.
Train Sales and SDRs on positioning, competitors, and program-specific talk tracks.
Own the Deal Acceleration agent content so it reflects current messaging and proof points.
Customer Proof & Advocacy
Produce case studies that show measurable outcomes for health professions and education programs.
Run customer interviews and develop quotes and video stories for use across campaigns, sales, and events.
Host webinars featuring customers and subject-matter experts, and manage a webinar to pipeline agent so engagement converts into qualified pipeline.
Source customer speakers for webinars, conferences, and other programs.
Partner with Customer Success on expansion, cross-sell, and upsell campaigns for existing CORE customers.
Demand Generation & Programs
Write and optimize email nurture programs and takeaway campaigns for prospects in each program segment.
Write digital ad copy and landing page content for ELMS and CompMS campaigns.
Plan trade show presence at health professions and education conferences, including booth content and speaking sessions.
Produce program specific newsletters for customers and prospects.
Develop program-specific content, such as guides, blog posts, and checklists, that attracts and educates each audience.
Performance & Collaboration
Measure the impact of your work on marketing-sourced pipeline, conversion rates, and competitive win rates.
Bring customer and market insights back to Product and Sales to inform roadmap and strategy.
Work across Sales, Customer Success, Product, and the broader Marketing team to keep launches, campaigns, and events aligned.
What We’re Looking For
Bachelor’s degree in marketing, business, communications, a health professions field, or related field.
5+ years of B2B marketing experience, ideally in SaaS or EdTech.
Working knowledge of health professions or education programs and how they manage clinical placements, experiential learning, competencies, and accreditation.
Proven track record of taking products to market, from positioning and messaging through launch and sales enablement.
Strong writing skills across formats, including sales decks, case studies, email nurtures, ad copy, and webinar content.
Experience building demand generation programs and tying your work to pipeline.
Comfort presenting to customers, hosting webinars, and training sales teams.
Exceptional collaboration skills and ability to work cross-functionally in a remote environment.
Travel to trade shows and conferences (25% annually).
Preferred Qualifications
Experience marketing to higher education, especially schools of nursing, allied health, pharmacy, or medicine.
Familiarity with accreditation bodies and standards for health professions programs.
Hands-on experience with Salesforce and Gong.
Experience using AI tools or agents in marketing and sales workflows.
Background as a clinician, educator, or program administrator in a health professions field.
Product Positioning & Go-to-Market
Required Qualifications
About us
PeopleGrove empowers colleges and universities to deliver meaningful engagement and hands-on learning that drives measurable outcomes for students, alumni, programs, and institutions. From mentorship and career readiness to clinical placements and competency management, PeopleGrove helps institutions improve student preparedness, meet accreditation standards, and prove program effectiveness. The platform supports over 500 institutions and 750+ academic programs, including 98% of key clinical programs in the United States.
Learn how PeopleGrove is shaping the future through a comprehensive suite of solutions across the entire learner lifecycle– from student and alumni engagement to clinical experiential education, mentorship, and career readiness. Visit us at www.peoplegrove.com and follow us on LinkedIn.
Bachelor's degree in marketing, business, communications, or health professions field; 5+ years B2B marketing experience in SaaS or EdTech; knowledge of health professions education; proven product marketing and demand generation skills; 25% travel to trade shows.
Key Responsibilities
- developing positioning
- leading go-to-market
- building sales enablement
Skills & Tools
Salesforce, Gong
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — United States
- Languages: English
About PeopleGrove
A platform empowering colleges and universities to deliver meaningful engagement and hands-on learning. — Industry: Information Technology