CRM Specialist
Job Summary As a CRM Specialist, you’ll build and improve marketing programs that connect customers with relevant, timely communications. You’ll manage customer relationship management (CRM) data, marketing automation, and campaign performance across channels. Your work will help marketing and sales teams make informed decisions and deliver more focused outreach. This role suits someone with hands-on platform experience, strong analytical skills, and a collaborative approach.
Responsibilities
Set up and manage email campaigns, automated journeys, lead generation, and demand generation programs using platforms such as Marketo, Salesforce, Eloqua, HubSpot, Pardot, or Salesforce Marketing Cloud. Segment leads and audiences by product market and campaign needs; support business-to-business (B2B) marketing and multichannel marketing efforts. Monitor digital marketing performance, prepare web analytics reporting, and use Google Analytics, data analytics tools, and attribution modeling to assess results. Partner across marketing, sales, and technical teams to coordinate marketing operations, project timelines, and campaign improvements. Your impact: By turning campaign and customer data into actionable insights, you help teams deliver more relevant communications and support stronger lead engagement. Skills Essential: CRM system proficiency, email marketing software, email campaign management, email automation, marketing automation, and experience implementing marketing automation tools. Essential: Data analysis skills, marketing analytics, data analytics, SQL, and digital marketing performance monitoring. Essential: Digital marketing campaign setup, email marketing, demand generation marketing, lead generation, lead segmentation, and marketing project management. Technical proficiency with JavaScript, HTML, and CSS; familiarity with Salesforce and the platforms listed above is useful. Preferred: Experience with digital marketing, multichannel marketing, product market segmentation, and cross-functional collaboration. Pay: $70,300.00 - $97,700.00 per year Benefits 401(k) Dental insurance Employee assistance program Employee discount Flexible schedule Flexible spending account Health insurance Health savings account Life insurance Paid time off Parental leave Professional development assistance Retirement plan Tuition reimbursement Vision insurance Work Location: Remote