Data Analyst - Google Analytics
Role Description The Data Analyst – Google Analytics is a full-time remote role responsible for turning marketing and website performance data into actionable insights for local service business clients. Day-to-day tasks include setting up and maintaining Google Analytics and related tracking tools, building dashboards and reports, and analyzing user behavior, traffic sources, and conversion paths. The role involves identifying trends and opportunities to improve lead generation and campaign performance, collaborating with marketing and web design teams, and presenting clear findings and recommendations to internal stakeholders and clients. The Data Analyst will also support A/B testing, attribution analysis, and continuous optimization of digital marketing initiatives based on data.
Qualifications
- Strong analytical skills and data analytics capabilities to interpret complex datasets and identify meaningful insights.
- Knowledge of statistics and experience applying statistical methods to marketing, web traffic, and conversion data.
- Proficiency in data modeling and structuring data for reporting, dashboards, and performance measurement.
- Clear and effective communication skills for explaining technical concepts to non-technical stakeholders and clients.
- Hands-on experience with Google Analytics (GA4 preferred), Google Tag Manager, and related reporting tools.
- Familiarity with digital marketing metrics, including CPC, CTR, conversion rate, and ROI, especially for local SEO and Google Ads.
- Ability to work independently in a remote environment, manage multiple projects, and meet deadlines.
- Bachelor’s degree in a quantitative field (e.g., Data Science, Statistics, Mathematics, Economics, Computer Science) or equivalent practical experience.
- Experience with data visualization tools (e.g., Looker Studio, Tableau, Power BI) is a plus.
- Previous work with local service businesses or agencies focusing on lead generation and local search is an advantage.