Marketing Manager (Online Products, Europe & US Markets)
Our client, the Institute of Metacognitive Programming (IMCP), is seeking a highly skilled Marketing Manager to lead and elevate the promotion of its online educational products on the European and U.S. markets. This is a full-time remote position for a marketing professional with extensive experience in international launches, digital strategy, and content-driven growth who can drive measurable results and scale IMCPs global presence.
About the company
The Institute of Metacognitive Programming delivers training and certification in Metacognitive Programming, a coaching and leadership methodology designed to shift internal thought-emotional patterns and enable sustainable personal and professional transformation. IMCPs vision is to scale this methodology globally, helping professionals, coaches, and leaders achieve meaningful change through approaches grounded in psychology, neuroscience, and philosophy. As IMCP expands its online programs—including courses, certifications, group coaching, and subscriptions—strategic marketing and high-performing campaigns are critical for audience engagement, conversion, and long-term growth in international markets.
Key Responsibilities
- Develop and implement comprehensive marketing strategies for online products targeting Europe and the U.S.
- Organize and manage marketing activities across multiple channels.
- Lead project execution, oversee all stages of program launches, and ensure milestones are met.
- Allocate and monitor marketing budgets effectively to maximize ROI.
- Identify new ideas to improve key metrics, optimize conversion at each stage of the funnel, and test hypotheses for scalable growth.
- Implement content strategies that support product promotion and audience engagement.
- Achieve SQL (Sales Qualified Leads) targets through targeted marketing initiatives.
- Manage relationships with contractors, agencies, and external partners.
- Provide weekly and monthly reporting with clear insights on performance and results.
Requirements
- Minimum 3 years of experience in a similar marketing role.
- Proven success promoting educational projects—experience with author-led programs is a strong advantage—in European and U.S. markets.
- Demonstrated experience launching marketing campaigns or programs in new markets.
- Strong organizational and planning skills: ability to create detailed plans, manage schedules, budgets, and prioritize effectively.
- Analytical mindset: ability to structure and process qualitative and quantitative data and draw actionable conclusions.
- Team leadership and collaboration skills: ability to inspire and coordinate cross-functional teams.
- English proficiency at C1 level or higher.
Our Benefits
- Work for a globally recognized and fast-growing coaching and training organization.
- Competitive salary with fixed and performance-based components tied to KPI achievement.
- Fully remote work with flexible scheduling.
- High ownership and influence over IMCPs international marketing strategy and execution.
- Collaborative, learning-oriented team environment.
- Opportunity to shape the promotion of a thought-leadership brand on a global scale.
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