Paid Media Specialist

Hudson Automotive Group is looking for a candidate with proven automotive dealership marketing experience to join our growing marketing team as a Paid Media Specialist! Hudson Automotive, a 3rd generation family-owned group is one of the fastest growing auto dealer groups and management companies in the Southeast U.S. If you're an experienced Paid Media professional within the automotive dealership space and have a track record of supporting multiple accounts and are looking to join a top-performing operation, it’s time to shift your career into gear with Hudson Automotive!

*Fully Remote position must be located in the following states: NC, SC, GA, TN, KY, FL, AL, LA, or OH*

What do we offer?

• Collaborative work environment and customer centric culture
• Compensation: $68-73K
• Hudson Academy: Continuous training and professional development
• Paid Time Off: Full-time employees can accrue up to 10 PTO days per year.
• Medical, Dental, Vision, and Life Insurance
• 401k program
• Employee discounts on products & services

Competencies

• Strong analytical skills, with experience in Google Analytics, bid management, and ad serving platforms
• Proven ability to develop and optimize multi-channel campaigns independently
• Excellent communication skills and experience presenting data insights to stakeholders
• Ability to thrive in a fast-paced environment and manage multiple projects under tight deadlines

Qualifications

• Tier 1 automotive advertising agency experience (Required).
• Active Google Ads Search Certification (Required).
• 2 years of experience managing digital advertising campaigns across Google Ads and Meta Ads platforms.
• Proficiency in GA4 and digital campaign reporting tools.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Results driven ability with familiarity of CPA, CPC, CTR, and ROAS.
• Ability to manage multiple projects and accounts with attention to detail.
• Experience preparing marketing and other reports and presenting to dealership management/leadership.
• Outstanding written and verbal communication skills.

Are you ready to work in a rewarding, high-energy environment, and state-of-the-art facility? Come take the next step of your career with Hudson Automotive Group!

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Tier 1 automotive advertising agency experience required; active Google Ads Search Certification; 2+ years managing Google Ads and Meta Ads campaigns; proficiency in GA4 and reporting tools; strong analytical and communication skills.

Key Responsibilities

• managing digital ad campaigns
• optimizing multi-channel campaigns
• presenting data insights

Skills & Tools

Google Analytics, Google Ads, Meta Ads, GA4

Job Details

• Category: Marketing
• Seniority: Mid Level
• Commitment: Full Time
• Workplace: Remote — North Carolina or South Carolina or Georgia or Tennessee or Kentucky or Florida or Alabama or Louisiana or Ohio
• Salary: USD 68,000 – 73,000 / year
• Languages: English

Benefits

• Generous paid time off
• Retirement plan

About Hudson Automotive Group

A family-owned auto dealer group and management company in the Southeast U.S. — Industry: Retail and Wholesale