[Remote] Content Strategist
Note: The job is a remote job and is open to candidates in USA. Procore Technologies develops technology for the construction industry. The Content Strategist builds connected web experiences and content journeys to educate construction professionals and drive pipeline, using content strategy, SEO/AEO, audience and performance data, and cross-functional collaboration.
Responsibilities
- Plan and write authoritative articles that educate readers, frame their challenges, and show how technology and Procore can help
- Set content strategy for your topic areas, using audience questions, search data, and performance data to decide what to create and what to say no to
- Create content that earns visibility in search and AI search by answering questions comprehensively and giving readers pathways to the questions they'll ask next
- Connect content into clear journeys across our website, working with product marketing, customer advocacy, and campaign teams so readers always have a next step
- Partner with the brand and web teams to produce creative assets and web experiences that drive engagement beyond words on a page
- Measure how your content contributes to pipeline and pipeline efficiency, test new hypotheses, and turn what you learn into proposals that improve results
- Schedule and conduct remote interviews with industry subject matter experts, and build and maintain a knowledge bank of insights, stories, quotes, and data points
- Use AI tools judiciously to work more efficiently and surface the knowledge bank insights that elevate each piece, while putting human stories, perspectives, and judgment first
Skills
- Bachelor's degree in English, Communication, Journalism, Marketing, or another related area of study, or equivalent practical experience
- 3 to 5 years of experience in content strategy, content marketing, editorial, or a related field
- A portfolio of published work that goes beyond individual pieces to show projects or a body of work across funnel stages, connected into a journey
- A firm grasp of SEO and AEO (Answer Engine Optimization) fundamentals
- Experience interviewing subject matter experts and translating complex, detail-heavy topics into clear, simple language
- Experience using AI tools to improve efficiency, with strong judgment on where human stories and perspectives matter most
- High bar for quality, sound judgment, a strong point of view supported by results, and a commitment to progress and continuous improvement
- Experience in the construction industry is helpful, but not required
Benefits
- May be eligible for Equity Compensation.
- May be eligible for Bonus Incentive Compensation.
- Based in the Austin, TX office, with consideration for highly qualified remote candidates.
Company Overview
Company H1B Sponsorship