[Remote] Lead Growth Marketer, Monetization
Note: The job is a remote job and is open to candidates in USA. Alignable is hiring a Lead Growth Marketer, Monetization to convert active free members into paid members and grow upgrade revenue. The role owns conversion experiments, identifies upgrade opportunities in product usage and Allie interactions, and partners with Product, Engineering, Data, Activation, and Retention.
Responsibilities
- Free to paid conversion for active members in the segments you target, against an upgrade target and a known baseline
- Finding the ready-to-buy moments in product usage data, and building the offers, prompts, and paths that turn them into upgrades
- Mapping the path from activated to paid, messy real-world details included, and fixing where it breaks
- Defining where Allie conversations with free members should lead to an upgrade, in the app and in the Allie experience
- Partnering with Product on the free version of Allie so it's built to convert from day one
- Product and Engineering build Allie. You make sure Allie drives upgrades
- Figuring out which features drive upgrades and which belong in the free plan
- Testing offers, paywall moments, and the story about why paying is worth it
- Bringing the evidence to pricing and packaging decisions, which get made with leadership
Skills
- 5 to 8 years in growth, conversion, lifecycle, or product-led growth
- Personal ownership of a free to paid, trial to paid, or upsell lift, with the numbers to back it up
- A history of being held to a revenue or conversion target, including at least one time you were behind and closed the gap
- Fluency with product usage data. You turn what you find into testable hypotheses
- Comfort shipping experiments. You prototype with AI coding tools and work closely with engineers to get changes into production
- AI in how you work every day: analysis, writing, building, testing
- You run on your own. Give you a target and the context, and you'll figure out the first move
- You can tailor a message to a specific audience and make paying feel like the obvious next step
- Experience at a subscription or freemium company where users upgrade on their own
- Performance marketing, paid acquisition, or social targeting
- Small business customers and imperfect, real-world data
- Startup experience, or something you built from scratch
Benefits
- Uncapped variable pay tied to your results
- Unlimited vacation
- Comprehensive health benefits
- Paid parental leave
- A flexible remote/hybrid working model
- Professional development reimbursement
- A $500 new hire home office setup
- A 401(k) program
Company Overview
- Alignable is a social network where small business owners gather to connect, collaborate, and succeed together. It was founded in 2012, and is headquartered in Boston, Massachusetts, USA, with a workforce of 51-200 employees. Its website is http://www.alignable.com.
Company H1B Sponsorship
- Alignable has a track record of offering H1B sponsorships, with 2 in 2026, 1 in 2023, 2 in 2021. Please note that this does not guarantee sponsorship for this specific role.