[Remote] Lifecycle Operations Manager

Note: The job is a remote job and is open to candidates in USA. ŌURA is a company focused on empowering individuals to understand and improve their health through innovative products. They are seeking a Lifecycle Operations Manager to lead the technical and operational aspects of their global lifecycle program, ensuring effective collaboration across various departments and the implementation of scalable marketing solutions.

Responsibilities

• Define and own the technical roadmap for our lifecycle tooling ecosystem (e.g., Braze), ensuring total data stability, governance, and future-proof documentation
• Lead cross-functional work alongside Lifecycle Marketing, Data Engineering and Data Analytics to define and maintain source of truth lifecycle data models (events, attributes, segments, composite scores, propensity models)
• Drive operational efficiency by architecting AI-driven automation workflows and internal tooling to eliminate repetitive production overhead (e.g., scalable dynamic content engines).Create and maintain documentation for journeys, data dependencies, and operational workflows
• Lead the evaluation and onboarding of new capabilities (e.g., additional channels, new integrations) with a clear view of impact vs. complexity
• Collaborate with the lifecycle marketers to systematize journey designs and briefs into robust, testable flows in Braze (or equivalent)
• Implement and maintain scalable templates, modular components, and reusable logic
• Build and manage guardrails and governance for sending rules
• Partner with lifecycle marketers to ensure new journeys follow best practices
• Operationalize A/B and multivariate tests end to end, setting up principles for audience configuration, randomization, holdouts, and measurement-ready instrumentation
• Collaborate with Lifecycle marketers and Data Science to prioritize and execute personalization experiments and help operationalize outputs into journeys
• Collaborate with Analytics to define clear experiment frameworks (success metrics, minimum sample sizes, experiment timelines) and ensure implementation is technically sound
• Own reporting requirements for lifecycle ops (e.g., journey health, delivery and error monitoring, experiment status dashboards)
• Proactively identify opportunities to simplify or consolidate journeys based on performance and operational complexity

Skills

• 8+ years of deep experience in lifecycle / CRM operations
• Proven track record of architectural ownership: You have scaled CRM/MarTech platforms (like Braze) for millions of active users, ideally within a subscription or membership-based model
• Hands-on experience with a marketing automation platform configuring personalized journeys
• Solid understanding of experiment design (control vs test, holdouts, key metrics, avoiding bias), best practices and practical constraints in production systems
• Demonstrated experience partnering with data and engineering teams on integrations, advanced data models, and troubleshooting
• Proven ability to manage multiple initiatives and cross function partners in parallel with clear prioritization and communication
• Excellent problem‑solving and debugging skills; comfortable owning issues end to end until resolved
• Technical proficiency with HTML and templating logic (e.g., Liquid or similar); comfortable reading, writing, and debugging dynamic content and personalization rules

Benefits

• Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.
• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave

Company Overview

Company H1B Sponsorship