Senior Manager, Virtual Fundraising

March of Dimes leads the fight for the health of all moms and babies. We are advocating for policies to protect them. We are working to radically improve the health care they receive. We are pioneering research to find solutions. We are empowering families with programs, knowledge and tools to have healthier pregnancies. By uniting communities, we are building a brighter future for us all. We are dedicated to hiring a diverse workforce that fosters opportunities for personal and professional development. We provide a collaborative and supportive environment built upon our fundamental core principles where each employee is valued. Join us in the fight for healthy moms and strong babies. SCOPE: The Senior Manager, Virtual Fundraising provides leadership and executional ownership for March of Dimes’ emerging virtual fundraising portfolio, focused on creator-led, gaming, livestream, and DIY fundraising experiences. This role is responsible for the development, execution, and growth of national virtual fundraising initiatives designed to expand reach, engage new audiences, cultivate brand partnerships, and generate sustainable revenue growth in support of the March of Dimes mission, with accountability for scaling an emerging portfolio toward annual revenue exceeding $500K. RESPONSIBILITIES: Lead the strategic planning, execution, and optimization of national virtual fundraising campaigns, including DIY fundraising, livestream fundraising, gaming communities, and emerging fundraising experiences. Build, grow, and scale virtual fundraising initiatives designed to increase participation, engagement, retention, revenue, and brand visibility across national audiences. Develop and manage strategic brand partnerships and external relationships that support virtual fundraising growth, audience acquisition, sponsorship activation, and engagement. Identify, recruit, coach, and steward digital content creators, influencers, volunteer fundraisers, and online communities to expand campaign reach and participation. Design and implement participant engagement, stewardship, and communication strategies that strengthen retention and deepen community connection. Explore, evaluate, and elevate emerging trends in technology, virtual communities, media platforms, and fundraising innovation to inform strategy and support program growth. Manage planning, modeling, testing, and execution required to support continued growth and optimization of virtual fundraising programs. Develop scalable resources, toolkits, playbooks, webinars, and training to support participant success, efficient execution, and long-term sustainability Establish measurable goals and performance indicators, leveraging reporting and analytics to support strategic decision-making and continuous improvement. Monitor campaign performance, revenue, and participant engagement, using data to assess effectiveness, forecasting, identify opportunities, and inform recommendations to leadership. Establish measurable goals and performance indicators, leveraging reporting and analytics to support strategic decision-making and continuous improvement. Collaborate cross-functionally with Campaign Events, Marketing & Communications, Digital, Finance, and Operations to ensure aligned execution and organizational priorities. Maintain strong working knowledge of March of Dimes’ mission, programs, and impact to ensure mission-forward fundraising and authentic partner engagement. Demonstrate willingness and flexibility to travel as needed to support events, trainings, meetings, conferences, and partner engagements. QUALIFICATIONS & SKILLS: Three to five years of experience leading virtual, digital, or peer-to-peer fundraising initiatives in a national or multi-market environment. Demonstrated success building, scaling, and optimizing national virtual fundraising campaigns and communities, including livestream, gaming, creator-led, DIY, fitness, endurance, or other digitally enabled peer-to-peer fundraising models. Experience developing and managing strategic brand partnerships and creator relationships that drive revenue generation, sponsorship activation, and audience growth. Deep understanding of livestream ecosystems, gaming communities, creator platforms, social engagement strategies, monetization, and emerging virtual fundraising channels. Experience recruiting, coaching, and stewarding influencers, digital content creators, volunteers, or online fundraising communities to drive engagement and fundraising Experience designing scalable resources and participant enablement strategies, including webinars, tutorials, playbooks, and training materials for internal and external audiences. Strong analytical and reporting capabilities, with the ability to track performance, evaluate trends, forecast outcomes, and translate findings into actionable recommendations. Excellent written, verbal, and presentation skills, with the ability to engage diverse audiences, volunteers, creators, and external partners. Strong organizational and project management skills, with the ability to manage multiple priorities simultaneously in a fast-paced environment. Experience with peer-to-peer fundraising and CRM platforms Versed in livestream and creator ecosystems, including platforms like Twitch, YouTube, Discord, Tiltify, Streamlabs, OBS, and related fundraising or engagement tools. Experience leveraging social and digital engagement channels to recruit, steward, and activate participants, creators, and online communities. Advanced Microsoft Office skills and comfort using analytics and reporting tools to monitor performance and inform strategy. March of Dimes provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.