Digital Media Analyst - Remote

You own research, reporting, and recaps for every client: pulling the data, proving it is right, building the dashboards, and turning what you find into recommendations the team can act on. The work falls into two areas. Reporting and Insights You own what the numbers say and how they get communicated. Campaign monitoring: Track performance across digital and social channels against KPIs, watching pacing and delivery against plan and flagging anomalies while there is still time to fix them. Recurring reporting: Produce weekly and monthly client reporting on schedule, accurate the first time, with an insight attached to every number. Campaign recaps: Build post-campaign wrap reports that answer what happened, why it happened, and what we should do differently next time. Trends and takeaways: Go past the surface metrics. Identify the patterns across channels, flights, and clients that explain performance, and turn them into takeaways the team can use. Optimization recommendations: Surface underperforming placements, audiences, and creative to the Senior Media Buyer/Planner and Media Planner with a specific recommended action, not just a flagged cell in a spreadsheet. Narrative: Translate complex data into plain language the account team can carry into a client call and defend on the spot. Deck and proposal support: Build the data and charts behind new business proposals, quarterly reviews, and strategic recommendations. Data Infrastructure and Research You own the systems the numbers live in and the accuracy of what comes out of them. Dashboards: Build and maintain automated dashboards in Agency Analytics and Google Data Studio so the team and our clients have a current, at-a-glance view without asking for it. Data integrity: Aggregate data from platforms, DSPs, ad servers, and analytics into a single source of truth, and own the reconciliation when sources disagree. Benchmarks: Maintain historical performance benchmarks by client, channel, and campaign type, and use them to set realistic KPIs for upcoming plans. Audience and competitive research: Support the media team with audience research, competitive spend analysis, and vendor evaluation ahead of planning. Automation: Find the reporting that is still being built by hand every month and automate it. Manual reporting is a bug, not a job. Documentation: Document how every recurring report is built so it survives a vacation, a handoff, or a platform change. Reporting and Working Relationships Reports to the Media Director for day-to-day direction, priorities, and quality of work. This is a collaborative role. You will work most closely with the media team on pacing and optimization, with the account team on the reporting that goes to clients, and with the Project Manager on deadlines. Core Competencies Analytical and Critical Thinking: You look at a spreadsheet and see the story hidden in it. You connect data points to business outcomes rather than reporting metrics because they exist. Attention to Detail: You are handling large datasets where a single decimal point matters. You are responsible for the accuracy and integrity of everything we put in front of a client. Curiosity and Problem Solving: When performance dips or the data looks wrong, you dig for the root cause instead of waiting for instructions. Attention to detail is crucial, so please include the title of your favorite movie or book at the beginning of your application. Technical Proficiency: Advanced Excel and Google Sheets are second nature, and you pick up new platforms fast without needing a training program built for you. Clear Communication: You explain complex analytical findings to people without a technical background, in writing and on a call, in English, without losing the point. Takes Pride In Work: Any project, big or small, gets everything you have. Mistakes are okay. Sloppiness is not. Thrives Remotely: You manage your own time across a distributed team, ask for what you need, and do not go quiet when something is stuck. Requirements 2+ years of experience as a Media Analyst, Marketing Analyst, or similar role, ideally in an agency environment Advanced proficiency in Microsoft Excel and Google Sheets (pivot tables and lookups are second nature) Experience building and maintaining dashboards in data visualization tools (Agency Analytics, Looker Studio, or similar) Working knowledge of digital platforms (Google Ads, Meta, LinkedIn, DSPs) and web analytics (Google Analytics 4) Comfort building clean, presentation-ready charts and slides for decks and proposals Professional written and spoken English (C1 or above) Availability to work core hours overlapping U.S. Central Time Reliable high-speed internet and a suitable work-from-home setup Bachelor's degree in Marketing, Statistics, Economics, Business, or a related field Proactive, organized self-starter who thrives working remotely What Does Success Look Like? Reporting goes out on time, every time, and is right the first time Every report answers "so what," not just "how much" The media team hears about a pacing or performance issue from you before a client notices it Clients and the account team can view a performance dashboard without asking anyone to build it Recurring reporting takes measurably less manual effort over the year Benchmarks are current enough that planning conversations start from evidence instead of instinct