[Remote] Senior Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Halcyon is an energy market intelligence platform hiring its first dedicated Product Marketer. The Senior Product Marketing Manager will lead the move to a platform sale, own product positioning and go-to-market strategy, and build sales and customer enablement, including taking launches from development completion through revenue.

Responsibilities

• Own Halcyon’s product positioning and messaging across the full platform
• Turn complex energy/regulatory workflows into clear, differentiated narratives that resonate with distinct personas
• Build the “why us” story versus both tech/data competitors and service-led incumbents
• Lead packaging and bundling strategy across products (and how that maps to segments and use cases)
• Partner with leadership on pricing — providing input on value metrics, tiers, and willingness-to-pay signals (you won’t be doing this alone, but you will shape it)
• Lead the move from selling individual products to selling the platform: messaging, packaging, pricing input, and ICP prioritization
• Translate market signal into practical GTM choices: ICP clarity, use-case focus, and channel strategy
• Own GTM for new products and features from dev complete through launch: messaging, launch assets, internal readiness, and measurement
• Create sales-ready assets: pitch decks, one-pagers, demo narratives, email sequences, battlecards, ROI stories, and customer proof points
• Build a repeatable system for launching multiple products (not one-off announcements)
• Partner with product to run structured customer discovery (win/loss, pipeline interviews, churn/expansion signals) and translate insights into action
• Track competitive landscape and positioning across newer AI-native tech/data compsand more traditional service-led incumbent

Skills

• 5–8+ years in product marketing, GTM strategy, product strategy, energy research/insight, or a closely related role
• Deep familiarity with energy workflows, including:
• How stakeholders use regulatory data and proceedings (e.g., rate cases, IRPs, CPCNs, RFPs, resource adequacy, emissions compliance, etc) to inform market evaluation and commercial growth opportunities
• How IPPS, developers of power and powered resources use data platforms to automate workflows
• How finance professionals and capital allocators use intelligence software to power investment decisions
• Proven ability to create crisp messaging from ambiguity and get cross-functional adoption
• Strong writing and storytelling instincts—clear, precise, and customer-native
• Experience taking a company from selling individual products to selling a platform
• Experience marketing data platforms or intelligence software
• Track record working across enterprise motions (or bridging product + sales in a scaling company)
• “Technical enough” to partner effectively with engineers and product—comfort with concepts like data coverage, provenance, update cadence, entity resolution, and alerting/agentic workflows

Benefits

• Equity
• Full healthcare
• 401(k)
• Unlimited PTO
• Fully remote

Company Overview