[Remote] Sr. Retail Media Director

Note: The job is a remote job and is open to candidates in USA. Rakuten Advertising is seeking a subject matter expert to lead its strategic expansion into retail media partnerships through Impact.com’s Seller product. The role will architect the service offering, consult with clients, enable sales, and grow retail media revenue and a dedicated team.

Responsibilities

• Develop and scale a standardized service framework for managing programs across various retail ecosystems (Amazon, Best Buy, etc.)
• Work closely with impact.com’s product teams to stay ahead of new retailer integrations, providing feedback from Rakuten Advertising’s perspective to influence their roadmap
• Build close working relationship with the Impact.com team, to become their partner of choice for providing Retail Media Strategy to their client base
• Identify the unique technical requirements for each retailer's attribution models and ensure our internal workflows are optimized to manage them
• Be responsible for growing and forecasting revenue through Retail Media
• Lead the development and growth of a dedicated Retail Media team within Rakuten Advertising, in line with revenue and direct margin goals
• Consult with high-growth brands to navigate the complexities of retail media and affiliate marketing, ensuring they maximize their ROI across multiple retailer storefronts
• Drive innovation in how we measure "Total Retail Impact," moving beyond simple CPA models to include brand-lift and retail-specific incentives (e.g., Brand Referral Bonuses)
• Train and mentor account management teams on the nuances of retail-specific partnerships to ensure high-quality service delivery at scale
• Serve as the lead SME for new business pitches, articulating the value of "Off-Platform" traffic to "On-Retailer" conversion
• Partner with the Client Services and Sales teams to conduct discovery, define the scope of partnership solutions, and build compelling business cases for prospective clients
• Create "Proof of Concept" models showing how retailers leverage partner traffic to drive incremental lift and organic search visibility

Skills

• 8+ years in E-commerce, Retail Media, or Affiliate Marketing
• Demonstrated success in pre-sales, pitching to senior stakeholders, and translating technical solutions into business value
• Advanced knowledge of impact.com or similar partnership lifecycle management platforms
• Ability to interpret complex multi-retailer data sets and provide strategic recommendations
• Deep understanding of Retail Media Networks (RMNs) and how they interact with the broader affiliate landscape
• Experience in "Omnichannel" strategy—connecting the dots between a brand's DTC site and their retail marketplace presence
• Strong network within the retail/marketplace partnership ecosystem
• Experience in an agency environment

Benefits

• Eligible for discretionary bonus
• Health insurance
• Vision insurance
• Dental insurance
• 401k matching
• PTO
• Volunteer Time Off (VTO)
• Other employee benefits as the company implements
• In-office hybrid or remote (position may be hired in most US states)

Company Overview

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