[Remote] Director, Customer & Partner Marketing

Note: The job is a remote job and is open to candidates in USA. SOCi is hiring a Director, Customer & Partner Marketing to lead marketing programs that drive customer expansion, partner-sourced pipeline, and retention. The role oversees customer and partner marketing strategy and execution, manages a team, and uses AI, automation, and data to improve performance and revenue impact.

Responsibilities

• Develop and execute customer marketing strategies that generate expansion pipeline, accelerate cross-sell and upsell opportunities, and support customer retention
• Partner with Account Management and Customer Success to align marketing programs with revenue targets, renewal priorities, and strategic account opportunities
• Work with Sales, Account Management, and Customer Success leaders to prioritize programs and allocate limited marketing resources against expansion and partner pipeline targets
• Build targeted, account-based campaigns that engage customer buying groups across multi-location brands, franchise organizations, and property businesses, identify new stakeholders, and create demand for additional SOCi solutions
• Lead customer lifecycle marketing, including targeted campaigns, nurture programs, webinars, events, and customer communications
• Use customer segmentation, account intelligence, and behavioral signals to deliver personalized marketing experiences and improve engagement
• Partner with Product Marketing to turn product launches and new-module releases into cross-sell and upsell campaigns, and help support customer advocacy programs (references, case studies, reviews) that provide proof points for expansion and partner campaigns
• Develop and execute co-marketing strategies with technology, integration, strategic, agency, and reseller partners to generate partner-sourced and partner-influenced pipeline
• Collaborate with Partnerships, Sales, and Product Marketing to build integrated campaigns, joint events, webinars, and content that expand SOCi's market reach
• Establish scalable partner marketing programs, processes, and measurement frameworks to maximize pipeline contribution and ROI
• Build partner enablement and channel programs (campaign-in-a-box assets, co-sell support, partner training, and funds management where applicable) that make it easy for agencies and resellers to promote and sell SOCi
• Champion the use of AI and automation (including signal-based triggers, personalization, and content scaling) to improve campaign execution, personalization, targeting, and marketing efficiency
• Identify opportunities to automate workflows, accelerate campaign development, and scale high-performing programs
• Partner with Marketing Operations to establish KPIs and reporting for expansion pipeline, partner contribution, customer engagement, retention marketing, and revenue impact
• Analyze performance data to optimize campaigns, prioritize investments, and communicate actionable insights to leadership
• Lead and develop a high-performing customer and partner marketing team (two Demand Generation Managers and a Marketing Coordinator), fostering accountability, innovation, and continuous improvement
• Serve as a strategic partner to Account Management, Customer Success, Partnerships, Sales, and Product Marketing
• Own the customer and partner marketing budget and make transparent prioritization tradeoffs across competing requests from Sales, Account Management, and Customer Success

Skills

• 8+ years of B2B SaaS marketing experience, with a strong background in customer growth, demand generation, or account-based marketing
• 5+ years in customer, expansion, or channel/partner marketing, including experience working with agency, technology, or reseller partners
• 3+ years of people management experience, with demonstrated success developing high-performing teams
• Proven track record of developing marketing programs that generate measurable pipeline and revenue, particularly through customer cross-sell and upsell initiatives
• Experience executing integrated, account-based, and retention-focused marketing programs targeting complex B2B buying groups
• Strong proficiency in marketing automation, CRM platforms (e.g., Marketo, Salesforce), and data-driven performance optimization, with hands-on experience building AI-enabled marketing workflows
• Strong analytical, communication, and cross-functional leadership skills, with the ability to translate strategy into measurable results
• Proven ability to align with Sales and Customer Success leadership and prioritize limited resources against competing demands
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
• Experience marketing to multi-location, franchise, or local-business customers, or within a martech/agency ecosystem

Benefits

• Health insurance plans, dental, and vision (full-time permanent, non-contract roles only)
• Wellness incentives (full-time permanent, non-contract roles only)
• 401(k) plan with employer match (full-time permanent, non-contract roles only)
• Flexible paid time off (full-time, non-contract roles only)
• Quarterly wellness days (full-time, non-contract roles only)
• Paid holidays (full-time, non-contract roles only)
• Unique employee engagement programs (full-time, non-contract roles only)
• Empowering career growth and success
• Work from home around the globe

Company Overview