[Remote] Marketing Manager -Point & Click Solutions

Note: The job is a remote job and is open to candidates in USA. Banyan Software is hiring a Marketing Manager for Point & Click Solutions, its electronic medical records software provider for higher education institutions. The role leads digital marketing and sales campaigns, targets account prospects and upsell opportunities, tracks campaign performance, and manages website optimization and conference marketing logistics.

Responsibilities

• Lead digital sales and marketing campaigns leveraging HubSpot, LinkedIn, Claude, and other tools
• Systematically map and target key account prospects and upsell opportunities
• Systematically track campaign performance (A/B testing, open/response rates, etc.)
• Manage website content and optimization of SEO/AEO/GEO
• Coordinate logistics and arrange marketing materials for conferences
• Coordinate with clients on security reviews and other necessary documentation

Skills

• Proactivity
• Attention to detail
• Accountability
• Coachability
• Tenacity when faced with rejection
• Comfort working cross-functionally in a lean, entrepreneurial organization
• Worked 2-5 years in B2B marketing with a track record of driving programs from idea to execution – not just supporting them
• Driven quantifiable results in outbound communications and SEO/AEO
• Worked with a variety of modern marketing tools, including HubSpot, LinkedIn, website tools, and email tools
• Built agentic AI into your workflows
• Self-starter: you see what needs to happen and move on it without waiting to be directed
• Go-getter: you hold the output to a high standard and bring urgency to what you own
• Hands-on: you are willing to roll up your sleeves and do the work
• Outcomes-driven: you care about results, not activity. You are not interested in random acts of marketing -- everything you do is tied to a commercial objective and measured against it
• AI-forward and agent-curious: you reach for AI tools instinctively to move faster and produce sharper work -- and you are genuinely excited about the opportunity to build and deploy marketing agents that create real leverage
• Operationally sharp: you are organized, consistent, and reliable -- the kind of person others count on to close the loop
• Builder mentality: you are energized by creating structure and process where there isn't any, and you take pride in what you build
• A good human and a true team player: you show up for your colleagues, communicate openly, share credit, and make the people around you better. Culture matters to you

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